A&R Blog

Hotboy Exclusive: Fire, Grit, and the Making of a Street-Pop Visionary Hotboy Exclusive: Fire, Grit, and the Making of a Street-Pop Visionary When Igwe Godsent — better known as Hotboy Exclusive — steps into a room, the energy of the room is expected to shift, whether it be his flamboyant style or his voice that...

OHRMA: The Renaissance Soul of African Talent Strategy By Andrea Andy | The Book Series – A&R Duty In an industry often measured by algorithms, numbers, and name-drops, few carry the balance of heart, insight, experience, and fire like Chioma Okoro — the powerhouse known as OHRMA. With a name as unique as her approach...

FirstKlaz Is Building a Legacy That Speaks Every Language — One Anthem at a Time In The Book’s latest edition, FirstKlaz reveals how strategy, cultural fluency, and authenticity are shaping his journey from Abuja to the global stage. The Book stands as more than just an interview platform—it is a cultural archive, a meticulously curated...

Tami Romeo: The Powerhouse Manager Reshaping the Nigerian Music Business By Andrea Andy for A&R Duty – The Book Hard work is key, but persistence will open more doors for you.   From in-house counsel to one of the most trusted forces behind Nigeria’s biggest artists, Tami Romeo is redefining what it means to lead...

M’Kido Is Setting the Pace for a New African Sound   By Andrea Andy for A&R Duty – The Book Series Blending French finesse with African soul, M’Kido’s Orange EP is a bold declaration of purpose, positivity, and cultural evolution. In a musical landscape brimming with constant reinvention, few artists dare to chart a path...

Sensei Lo Is Documenting What History Forgot — Africa’s Place in Electronic Music By Andrea Andy | The Book Series – A&R Duty Sensei Lo is redefining Nigeria’s soundscape as she documents Africa’s overlooked roots in electronic music and inspires a new wave of sonic storytellers. In a world where beats speak louder than words...

Lemi Ghariokwu, the King of Covers and Visual Rebel Behind Fela Kuti’s Legacy “We are like warriors fighting for the mental liberation of African people.”  – Lemi Ghariokwu The king of covers in the rich Nigerian Music History. It’s a rare privilege to sit at the feet of a living legend, especially one who carried...

Meet Loc: The Fearless Creative Redefining What It Means to Be a Woman in Music There are people who walk the expected path. Then there are people like Loc, who burn it down and build a new one from scratch. Singer. Songwriter. Producer. Audio engineer. Call her what you will, but Loc—born Loveth Omasirichi Chisinom...

Kleros Is Rewriting the Rules — A Woman Producing Her Own Power in Music My conversation with Kleros started off with warmth and ease. I just knew that moment was special. It had to be done right. Kleros isn’t just any music producer. She’s a woman making bold moves in a male-dominated field, a changemaker...

Joyce Olong Does It All — And Makes Magic Doing It When you sit with Joyce Olong, you’re not just in conversation — you’re in communion with a creative spirit deeply attuned to her calling. A singer, songwriter, and producer with a journey rich in intentionality, Joyce is one of the few who not only...