A&R Blog

The Art of Music Promotion: Unleashing Creative Campaign Ideas for A&R Teams Introduction Promoting music is a multifaceted endeavor that requires a strategic and creative approach. As an A&R professional, your role in developing unique and effective promotional campaigns is crucial for the success of your artists. In this blog post, we will explore creative...

Mastering Music Production Techniques: A&R Professionals’ Secret Weapon Introduction As an A&R professional, having a solid understanding of music production techniques is essential in identifying potential hits, providing constructive feedback to artists, and ensuring the release of high-quality music. In this blog post, we will explore some of the fundamental music production techniques that every...

A&R Duty and Hit Sound Set the Stage Ablaze, Smashing Guinness World Record in a Melodious Marathon of 75 Hours Changing the trajectory of Afrobeat and shaking the global music space with a world record In an electrifying display of passion, stamina, and unyielding creativity, A&R Duty in collaboration with HitSound have shattered records and...

Hit sound Breaking Barriers and Making History: A&R Duty Teams up with Hit sound for a Guinness World Record Attempt for 72 hours A&R Duty, the trailblazing independent A&R platform in Africa, proudly announces its partnership with the remarkable music producer, Joshua Abba Jeremiah, famously known as “Hit sound,” for an audacious Guinness World Record...

CODEST BOI TAKING US ON A NEW MELODIOUS JOURNEY OF GROWTH AND REFLECTION THROUGH HIS  UPCOMING PROJECT Codest Boi stands out as a beacon of creativity and resilience in the vibrant landscape of Nigeria’s ever-evolving music scene. The Lagos-based artist has recently dropped his first offering of the year 2023, All My Love  . it’s...

“Fair Use and Parody: Determining Fair Compensation for Artists” “Fair Use and Parody: Determining Fair Compensation for Artists” Determining how much an artist should receive for fair use and parody of music can be a complex issue with no set formula or standard. Compensation for fair use and parody typically depends on various factors, including...

At A&R Duty, we take pride in conducting exclusive interviews with independent bands, musicians, and artists from around the world. Our conversations dive deep into their upcoming releases, planned tour dates, and other fascinating topics that showcase their uniqueness and make them stand out from the crowd! To be featured here and interviewed, submit here...

A&R and Music Publishing: The Business Side of Music Introduction: The music industry is a complex and multifaceted business, and while artists may be the creative force behind the music, there are many other players involved in bringing that music to the masses. Two key players in the music industry are A&R and music publishing...

The Role of A&R in Helping Artists Get Noticed in an Oversaturated Music Industry The music industry is a tough business, and emerging artists face a myriad of challenges in getting noticed and building a successful career. With so many talented musicians vying for attention, it can be difficult to stand out from the crowd...

A&R and Music Licensing: How to Get Your Music in Film, TV, and Advertising Getting your music heard by a wider audience can be a challenge for emerging artists, but one avenue that can help is music licensing. Music licensing involves the use of music in film, TV, advertising, and other media, and can provide...