A&R Blog

How To submit your song for A&R How To submit your song for A&R Your song is the first impression you make on your audience. It’s the first thing that gets their attention and is an introduction to your brand. It’s also one of the most essential marketing tools for any artist.   When submitting...

Beyond World Music: Why Global Recording Labels Are Expanding in Africa Music streaming giant Spotify is seemingly everywhere. But they are not the only ones expanding their activities in Africa, global music labels are increasingly looking to the continent for new artists and market leaders too. Some of these include Mavins Global, Empire, Universal Music...

How to Hire A&R in Nigeria While people may not directly know the term “A&R”, they are definitely familiar with music albums and the process behind the album. The term A&R managers were borrowed from the record industry and have been extended to describe anyone who is involved in the process of selecting which songs...

What do A AND R mean? As the undisputed leader of A&R (Artists & Repertoire) in Nigeria, A&R Duty is an A&R services company with a difference. Where other companies claim to be one thing and turn out to be something else, making promises they can’t keep, we are honest and respectable people who believe...

A&R DUTY IN AFRICA: A&R DUTY OFFERS A&R SERVICES IN AFRICA A&R DUTY As the undisputed leader of A&R (Artists & Repertoire) in Nigeria, A&R Duty is an A&R services company with a difference. Where other companies claim to be one thing and turn out to be something else, making promises they can’t keep, we...

A&R TERMINOLOGY A&R TERMINOLOGY A&R Terminology  – A&R stands for Artist & Repertoire. This is the department in a record company that is responsible for scouting upcoming talent, signing new artists, and overseeing their creative development. (To read more about the history of A&R see Wikipedia – A&R) A&R terminology is a working knowledge that...

History Of A&R: The Short Story History Of A&R: The Short Story The history of A&R can be traced back to the early days of the recording industry when companies such as Columbia and Victor were signing acts to contracts. In those days, there was no such thing as independent record companies. The artists signed...

The A&R Guide to Signing Artists The A&R Guide to Signing Artists The A&R Guide to Signing Artists is a book that sets out the basic principles of A&R and how they apply to sign artists. The book covers all aspects of artist development, from signing artists through to the release of their first album...

Rules To Signing An Artist: A Music A&R’s Perspective. Rules To Signing An Artist: A Music A&R’s Perspective. In the music industry, signing an artist is a very important decision. You will be investing time and money into this person and their career. Therefore, either you are A&R,Label owner, producer or talent manager it is...

A&R DUTY AFRICA – FIRST INDEPENDENT A&R COMPANY CHANGING THE GAME OF ARTIST & REPERTOIRE SERVICE IN A&R DUTY AFRICA – FIRST INDEPENDENT A&R COMPANY CHANGING THE GAME OF ARTIST & REPERTOIRE SERVICE IN It’s a big news week for A&Rs in the African entertainment landscape. The last decade has seen the African music industry...