Music Business

January 27, 2023
Music Business

Label: Why Global Recording Labels Are Expanding in Africa -Beyond World Music

Beyond World Music: Why Global Recording Labels Are Expanding in Africa


Music streaming giant Spotify is seemingly everywhere. But they are not the only ones expanding their activities in Africa, global music labels are increasingly looking to the continent for new artists and market leaders too. Some of these include Mavins Global, Empire, Universal Music Group, Sony Music Entertainment, Concord Records, and Roc Nation with the latter helping Nigerian artists wizkid, Burna boy, Davido and other fast-rising artists break into the US market and reach

In the past few years, Africa has emerged as a significant market for music labels.

Fueled by a growing young-people population, great musical talent, great culture, and more streaming opportunities, Africa’s music industry is booming. And the world’s major music labels are taking notice.


Why are global music labels expanding in Africa?

1. The continent’s population is young and growing fast: According to the UN, Africa has one of the youngest populations in the world. This means that there are plenty of potential consumers who can be reached through marketing campaigns targeting young people. In addition, many African countries have high birth rates which will result in more consumers entering the market over time. For instance, Nigeria was ranked as having one of the fastest-growing populations globally due to its high fertility rate (4) and increasing life expectancy at birth (5). Furthermore, recent data shows that Nigeria will have more than 200 million people by 2050 (6).


2. Global music trends are changing:

The global music industry has been undergoing some major changes recently with streaming becoming increasingly popular among consumers around the world — especially in Africa a continent Fueled by a rowing young-people population, great musical talent, great culture, and more streaming opportunities, Africa’s music industry is booming.

In 2017, Forbes reported that Nigeria was the world’s fastest-growing market for recorded music — up 20% from 2016 — and it’s not alone.


The African continent is a hotbed of musical activity. On top of the fact that it’s home to some of the world’s most well-known musicians (such as Fela Kuti, Angelique Kidjo, Youssou N’Dour) and of course the emerging wizkid, davido, Burna boy and the likes. new artists are emerging every day.


The biggest reason why major labels are so interested in Africa right now? The growth potential is huge. A study by MIDiA Research predicts that digital music revenues will reach US$2.36bn in 2022 in sub-Saharan Africa alone — representing an increase of 40% from 2018.

I hope this helps you to put your best foot forward when sending your music industry professionals a demo of your work. There is a lot of information to be gathered, but it is there for a reason if you follow the simple steps outlined in this article, you are more likely to make the strongest impression on any A&R rep that happens across your demos. Who knows? Maybe it will lead to the break you’ve been working for!

Global music labels are starting to look into new markets, especially in Africa. Our continent holds a variety of opportunities and challenges for the industry. These two factors have placed even more emphasis on sustainable growth objectives. Understanding how some global music labels have expanded in Africa is enough to pique any marketer’s interest.

Your song is your work of art. You’ll want to share it with the right people. Normally done over email and social sites, it’s not always easy to network; you don’t know who’s listening and you certainly need A&R reps contact information. I will help you set the scene for success.



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January 27, 2023
Music Business

The Problem With New Music Business

The Problem With New Music Business


The Problem With New Music Business

The problem with the new music industry is that it’s so difficult to find good music. There are tons of artists out there who have amazing talent, but unless you know about them, you’re not going to hear about them. It’s a shame because there are so many talented people out there who have no chance of making it big due to a lack of exposure.

Another problem with the new music industry is that there are no real labels anymore. Labels used to be able to help artists get exposure and make connections with other artists and producers, but now they’re all gone because they can’t compete with the internet. Now anyone can put up their site and sell their albums without having any help from anyone else. This means that if an artist wants to get their music heard by anyone else, then they have to do it themselves through social media or websites like SoundCloud or audiomack. This kind of defeats the purpose of having a label in the first place because now labels don’t have any control over what happens with the artist’s career anymore. They used to have more control over things like where an artist performed live or how much money they made from their album sales

The music industry has always been a bit of a mess. However, the digital age has made things even more complicated. Digital distribution has brought many positive changes to the industry, but also some negative ones.


Digital Distribution

The biggest change in the music industry is how music is distributed. In the past, physical media like CDs and vinyl was the only way to listen to or buy music. Nowadays, it’s possible to buy or stream songs at home on your computer or mobile device. This has caused a shift in how artists make money from their work.

The internet makes it easy for anyone to pirate music for free (even if they don’t realize it). Because people can get their hands on music so easily, it’s hard for musicians to make money from their work unless they’re famous enough to sell out concerts and make money from merchandise sales.



Piracy is one of the biggest problems facing the modern music industry because it devalues art by making it easy for people to download songs without paying anything or even being aware that they’re stealing someone else’s work. Piracy also hurts musicians financially because they aren’t getting paid when fans steal their music instead of buying albums or attending concerts where artists make most of their money


The music industry has been changing at a fast pace over the past few years. The internet has given us access to more music than ever before, which is excellent for listeners but problematic for musicians.

Music streaming services like Spotify and Pandora have become hugely popular ways for people to listen to their favorite tunes. However, these services don’t pay much money to artists unless they can prove that they’re popular enough to make the service money. This means that new artists are often left without any income from their work if they don’t have enough followers on social media or other websites.

Another issue facing new artists today is that they have to compete with older artists who already have large followings when it comes time for record labels to promote their albums. This means that some talented new artists never get a chance because there’s simply no room on radio stations and television channels for them.

Another problem with the current music industry is that it’s hard for bands outside of major cities like Lagos, Nigeria to get noticed by record labels and promoters unless they live there because these cities tend to be where most of the industry activity happens.


The music industry is saturated with new artists, and it’s difficult to stand out. It’s a problem that’s been compounded by the internet, which gives everyone access to all of the tools they need to make good music.


Getting a team together to help you succeed in this world is tough, but it’s necessary if you want to have any chance of success. If you’re trying to be an artist who makes their music and performs shows, here are some things you should keep in mind:


You need a producer and engineer who can help you make your songs sound great on all platforms.

You need graphic designers to create album art, t-shirt designs, and other visual elements that represent your brand. You also need someone who can take photos of you performing or doing whatever else it is that makes up your image as an artist.

You’ll also need someone who can build websites and social media pages for you so people will know how to find out more information about your music and upcoming shows.


Touring Cost

The music industry is a very unique business. It’s one of the only industries where people will pay to go see an artist perform live. But it’s also a volatile industry, with huge swings in sales and profits.

The music industry has been changing dramatically over the past decade or so, from downloads and piracy to streaming services like Spotify and Pandora. New artists face more challenges than ever before — and some big problems are facing the industry as a whole.


Touring Expenses

One of the biggest problems for new artists is touring expenses. The cost of touring is high, especially for contemporary artists who don’t have enough fans to sell out venues on their own. Touring expenses also include travel expenses and paying your bandmates (or other people) to join you on tour.

If you want to tour at all, you need to have enough money to support yourself while on tour — and that’s hard if you don’t have enough fans yet!


The goal of this blog post was to show why the label music industry has been disrupted. Labels are having a hard time coping with the internet and the new types of artists it is bringing in. The record labels of today really do not know what to do when it comes to dealing with the modern artist, their fans and social media. This shift in culture is happening very quickly and it seems that the record labels don’t know how to adapt.

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