I’ve been a Spotify user for years, and I’m always learning new things about it. The best part of using Spotify is that it’s constantly improving thanks to its algorithms — and you never know what you might discover next! In this article, we’ll discuss how the Spotify algorithm works and how it affects your listening experience on the service. We’ll also explore how you can use your personalization algorithm to improve your Discover Weekly playlists.
The reason why it’s secret is that Spotify does not disclose the algorithm to the public, and it’s constantly changing. The Spotify team updates it whenever they find any flaws or bugs in their system, so you never know what will happen next with your music.
The algorithm is made up of many algorithms working together to deliver you the best possible listening experience. It uses machine learning to improve itself over time.
In addition to your listening habits and social media activity, the algorithm also considers how other users are interacting with your music.
Spotify uses all of these factors to create a personalized experience for each user. This means you might see one kind of playlist in one week and something completely different the next time you log on–but that’s okay! You can always find what you want on Spotify if you know where to look and how best to use their tools (like those featured here).
Spotify’s algorithm is what drives your Discover Weekly playlist.
Discover Weekly uses machine learning to recommend songs to you. It is a personalized playlist that is based on your listening habits, so it can help you find new artists and genres that you might like without having to spend hours searching for them.
There are two kinds of algorithms — personalization and discovery. Yours does both!
Personalization is about making your experience on Spotify better. It’s what makes the app feel like it knows you so that it can recommend music that fits your tastes and moods, or help you find new artists to love. Discovery is about finding new music that you’ll love: whether it’s an album by a band you’ve never heard before or an artist with whom you share friends on Facebook (or both).
The Spotify Algorithm is constantly changing. The way it works is that, as a creator, you want to make sure that your music is being heard by as many people as possible. This means uploading new songs and promoting them through social media channels like Instagram and Twitter. It also means getting your fans involved by sharing links with them so they can listen before they buy!
Once you have all of these things in place, then comes the hard part: waiting for results from the algorithm. While there are no guarantees when it comes to what will happen next (or even if), there are some things we know about how this process works at its core level–and we’d like to share those tips with our readers here today!
Independent musicians are always looking to establish a fan base and promote their original songs/tracks. To do this, they must first become familiar with branding and marketing.
This is because for the business to grow, establishing the specific areas within your business that include things such as colour schemes, logos, and consistent posts across social media platforms are important when making music your full-time career.
Another aspect of marketing your music that should be a top priority is to get yourself an established email list set up. This is owned by you and gives you direct contact with your fanbase so that you can keep your audience up-to-date with upcoming gigs or live performances, or when new music is going to be launched.
The end goal for musicians is to create a solid fan base that you (the musician) can keep in touch with regularly so that they (the fans) know what you’re up to.
This helps you as an artist because you can keep track of your fans by monitoring the lists. It also allows you to reach out to them easily. There are free resources online you can use to do this, but this can also become a lot of work on your part that you might not have the time (or expertise) to do.
Musicians tend to want to focus on their craft – making and performing music – and not on all that goes along with it.
With digital platforms in the online world becoming more of a means to distribute and get noticed, there are multiple opportunities with companies that will allow music submissions by independent music artists. Many of these can take the guesswork out of how to get your music shared and noticed, without you having to do much of the leg work.
Utilizing online music submission software is a way to get your music directly in the thick of things. This site, in particular, called Share Pro, will immediately allow your original music submission to be viewed within a 48-hour window and get back to you if they are going to share your music on their platforms, maybe even work with you or offer a record deal.
It’s a fast-track way of getting your music heard by professionals and can be helpful when you want some feedback to see if your music can truly make “the cut.”
If you’re confident that your music is mixed and mastered and ready for the big leagues, this is a great step for you to take as a musician – you never know who might be looking for your specific sound.
A music licensing company is ultimately one of the best platforms for you to submit your music to, and Marmoset is a great licensing company to start with that cares about giving indie artists new opportunities.
The music licensing process is taken care of by the company, so you don’t have to worry about all of the legalities, allowing you to be more focused on making the music rather than selling it.
The company not only accepts your original music and tracks, but they have a wide range of networks that have already utilized their services to find music. This means that you don’t have to do any networking or submitting directly to professionals, since the consensus is that many music supervisors, filmmakers, or other creatives don’t tend to “try out” new music if they are unfamiliar.
But, when a musician is accepted and part of a bigger library of tracks that creatives already go to find their perfect fit, your chances of being noticed (even on a larger platform) are much better. Plus, when your music is chosen there is an even bigger chance that you may be contacted from that point forward to produce more music for specific projects.
Believe it or not, many music-centred blogs and websites out there want your music to be promoted. One of the main reasons for this is that a lot of times with independent musicians you want your music to be heard in any capacity. There are also no royalty fees necessary as long as your music is copyrighted.
There are multiple music blogs like Indiepulse and Emerging Indie Bands blogs and articles where you can submit to have your music featured. They tend to prefer it to be unsigned and unknown, so newer and emerging music artists should consider this route.
This may now seem almost like a very old-school way of doing things, but this is always an option as a musician. You would simply send out demos of your music to multiple record labels through the mail and/or email.
This method can be a long, uphill battle, and many times your music probably won’t even be listened to (or might be listened to by a lowly intern who doesn’t push it up the chain of command).
One thing you should keep in mind if you submit directly to a record label is that many of them do not accept any unsolicited materials. This can mean two different things: the main one being that the record label themselves is not inviting you to send – which means, unless you were asked to send a demo, don’t do it.
The second thing is almost the same as the first – you have to have had some sort of business association with the record label for them to accept your music submission.
Whether you decide to submit your music is up to you. Still, the insight you gain here points to the idea that as an independent musician, you need to be sure to network and establish relations within the industry as much as possible. There are some easier and more difficult ways to do so, depending on how hard you want to work for it.
After creating the music you’re wanting to share with the public, your next priority should be marketing that music and gaining more visibility. Once you can start establishing relations with others in the business and they start to approach you for new music demos, then you have a shot at an actual record label.
The music industry has become more and more competitive over the past few years. With the rise of streaming services such as Spotify and Apple Music, there’s a whole new way for artists to get their music heard by fans. This means that you need to be proactive about promoting your music online. Here are some simple ways to get your songs noticed.
You can promote your music online by taking advantage of social media and radio, but you also need to think about offline opportunities. Promotional strategies for music include social media marketing, radio marketing, and online marketing.
Marketing companies that specialize in music promotion offer an array of services to help artists get their sound out into the world. These companies can make it easier for you to reach new audiences and gain exposure by helping you find new fans through a variety of means—including social media sites like Twitter and Instagram as well as traditional outlets like print magazines or radio stations.
When choosing a promotional strategy for your band’s next album release or another upcoming project (like an EP), consider your options carefully before making any decisions about where your band will focus its efforts. What kind of audience do they want? How much money are they willing to spend? What kinds of opportunities exist within each category? What kind will benefit them most at this stage in their careers?
In the music industry, especially in Africa and Nigeria, A&R stands for Artist & Repertoire. An A&R is a person who manages the recording contract of an artist and ensures that all aspects of their career are handled professionally. This includes securing studio time, booking shows and making sure that your brand is promoted effectively. A&R Companies in Nigeria play a vital role in helping artists record their music professionally and get it distributed to top radio stations across the country. They also develop strategies to help you reach new audiences while growing your fan base by sharing your content on social media channels like YouTube, Instagram etcetera…
A&R DUTY is an independent A&R company with a passion for music. We are creating a community for A&Rs to come together under one umbrella, training and educating them on how to trade in their business space without being ripped off, and also creating an avenue for a record label and independent artist to hire professional A&Rs when the need arises, to increase the population of the artist making hit records in Africa.
A&R Duty also assists new artists in finding their footing in the industry by offering them professional management services and guidance through their careers. You can hire HiRE A&R for your upcoming album release or single launch!
If you want to make your music popular, there are a few things that you can do. First of all, you need to make sure your fans are aware of your music. The Internet is the best way to do it. This can be done by creating an online presence for yourself and putting up links for people who may not know about you yet. You can also use social media sites like Facebook and Twitter to promote yourself with ads on these platforms or create a blog where people can find out more about what you have done so far in terms of promoting your music online in 2022
When it comes to promoting your music online, one of the best things you can do is revisit the goals that you set for yourself at the beginning. When you are clear about what these goals are, it becomes easier for you to track your progress and see if anything is holding back your success. Once you have decided on a goal and have started working towards achieving it, make sure that:
Your website can be a separate entity. It doesn’t need to be part of your social media sites or any other online platform; it should be an independent site that hosts all of your music and information about you, your work, and how people can get in touch with you. Not only will this help you build up an audience and increase visibility for yourself as an artist, but it will also make it easier for potential fans to find out more about you and the work that you do.
The first thing that people will notice when they visit your site is its design – so make sure that it looks professional! You don’t have to hire a web designer if this isn’t in the budget – there are plenty of free tools available which give easy access to creative templates. However, always remember: just because these templates may look good now doesn’t mean they won’t look dated later on down the line…
You’ve probably heard about the benefits of using YouTube to promote your music, but did you know that it’s also one of the world’s largest search engines? The platform has over 1 billion users, which means that if you create content and share it on YouTube you can attract a huge audience.
YouTube is an excellent way for musicians to get their music heard by a wide audience. The platform allows artists to build their brand by creating quality videos about themselves and their work, as well as providing valuable information about how artists can use the platform effectively.
If you are an independent artist and want to expand your reach, social media is a great way to do that. You can use social media to interact with fans and get feedback on new songs or music videos, promote events and shows you’re going to be at or working at, or just run contests for free stuff (t-shirts, posters, etc.). With the rise of Instagram live streams becoming popularized by celebrities like Diddy and Kanye West any artist needs to be able to show off their talents. This is not only good for promotion but also for gaining new fans as well as keeping current ones interested in what you have going on.
Social media algorithms are constantly changing, so it’s important to keep an eye on the latest trends.
Make sure that you know what works best for each platform and adapt your strategy accordingly.
Don’t forget to engage with your existing fans constantly.
It’s important to produce and post content frequently on social media, but it’s even more important to engage with your fans in the comments section. This will help build a stronger relationship between you and them, which can lead to more shares and likes on each post. Additionally, this increases the likelihood that they’ll purchase tickets for shows or stream/purchase music from your site!
You can use Facebook ads to reach new fans, but don’t just blast your music on Facebook. You will likely annoy people and end up with a bad reputation.
Instead, target people who are already interested in your music genre and live near where you will be performing.
Facebook advertising is a great way to get more eyes on your page and build loyalty among your existing fan base if done correctly!
The Reddit community is a large and passionate group that loves new music. They’re constantly looking for the next best song, album, or artist to listen to! If you want your music to be promoted by thousands of genuinely interested in hearing it, then this is the place for you.
Reddit is also great for finding feedback on your songs! You can post links to specific songs or even entire albums on Reddit and ask questions about what works well and what could be improved upon. This is a great way of getting constructive criticism from people who want nothing more than to help out musicians like yourself!
Another benefit of using Reddit as part of your marketing strategy would be reaching new fans who may not have otherwise heard about your work before now. Since there are so many users looking for new music all the time, there’s no doubt someone will stumble across one of yours soon enough!
Collaborating with other musicians is one of the best ways to get your music heard.
It doesn’t matter whether you’re just starting or well-known; everyone can benefit from having a network of people who share similar interests.
The more connections you have, the greater your chances will be forgetting noticed by other artists and labels. Websites such as ReverbNation are great places to find like-minded individuals who may be able to help further your career.
Music marketing is about building momentum over time and creating exponential growth. If you are releasing music once a year, how are you supposed to create any noticeable momentum or build a fanbase for the long term? Planning your next single release is great. But what about the next few singles? Releasing one song without knowing when the next single is going to be released means you are starting from scratch after every music release. This causes you to have popularity and focus spikes which constantly lower over time because you aren’t focused on consistent growth.n Quality of music and consistency come first.
look after your fans and provide value over and over again with consistent and frequent releases. remember you’re only ever ONE song away from greatness. One song can completely change your life. You never know JUST how close you are. Keep writing, releasing, and learning!
ITogrow online and expand your reach, it’s best to stick with the strategies mentioned above. If you’re not sure how to use any of these tips, just ask us! We have experience helping musicians and artists promote themselves on social media, YouTube and other platforms.
So, if you are looking for a way to promote your music and get it noticed by the right people, then A&R Duty is the best option.
There is a lot of marketing terminology thrown around in the music industry. It’s pretty confusing for musicians, and if you are trying to find information about your options, it might be hard to discern all the different types of music marketing platforms out there for musicians. Six main forms of music marketing platforms are available to musicians. And those are:
Marketing platforms of the music industry can be divided into the following types:
Social media marketing is a powerful tool for customer engagement and building brand awareness. However, to build a following on social media, you need to understand the demographics of your target audience and set goals in terms of web mentions or content engagement metrics. In the digital sharing age, your fans are the media itself, one that can sometimes be much more powerful than conventional communication channels. However, don’t forget about other channels. Social media marketing should be just a part of your overall communication strategy.
Social media has become an integral part of modern marketing strategies for small businesses. As this trend continues to grow with each passing year, social media marketers continue to refine their methods and focus on new strategies.
When you’re looking to reach out to a specific audience, digital advertising is a great way to go. Digital advertising allows you to choose not only the time and place of your communication but also the type of people you engage with. Advertising through social media (e.g. Facebook ads), search engines (e.g. Google AdWords), digital displays, or even digital audio platforms of Spotify/Pandora allows you to target people based on demographics (age, location, income, etc), musical preferences, and interests.
This is different from physical space advertising like OOH (out of home) advertising — although it remains reserved for more popular acts, targeting wider audiences — because it allows us to target people based on their interests and preferences rather than just their location or age range.
Paid advertising is a great way to get in front of the audience, but it should be approached with caution — the acquired traffic won’t stick around for long if you’re not able to spark an organic interest across other channels and platforms.
When it comes to cultivating a loyal fan base, direct-to-fan communication is crucial. First and foremost, music is a passion and part of people’s identity. Direct engagement helps to build a deeper connection with your audience — and that is something that can come a long way in the music business.
Emails, text messages, or direct messages over social media — whether manual or via bots — will help you build a tight-knit ring of fans that will stick with you (and consistently support you).
Digital Service Providers (DSPs) play a crucial role in the digital music consumption landscape. They help artists reach their fans and grow their careers, by distributing their music to the various platforms that host playlists.
Spotify, Apple Music, Amazon Music, SoundCloud: the digital music consumption landscape is made up of dozens of DSPs. Getting in front of the audience of these platforms is key to expanding your fan base and growing your career.
One of the most prominent channels to reach the audience of the various streaming platforms are playlist placement. That’s why the playlist strategy is now at the heart of any music marketing campaign.
Playlists are a powerful tool for digital service providers to connect with their listeners, but they can also be dangerous if you’re not careful. There are five types of playlists on DSPs:
Generally, playlists on the DSPs can be divided into five types:
Today’s most successful artists are building their brands on multiple platforms. And one of the best ways to do that is through a playlist.
Playlists can offer a vast opportunity to reach new fans, but at the same time, they put the artist at risk of being reduced to just another name in a long list — so you have to build your story on other platforms first and turn the streaming audiences into fans who will go out to your shows.
In the music industry, there are few things as important as publicity. It’s a good thing, then, that there are so many ways to get your name out there:
Promotion of this kind of free advertisement — except that it never comes for free. It would help if you had a PR strategy, a network of connections across different mediums, a press event, and a solid (and preferably data-based) pitch. News doesn’t create itself, so musicians have to work with journalists and media pros to make it happen.
The world is more connected than ever. And while music was always a social phenomenon, the digital space has made the world even more connected than ever. Digital Word-of-Mouth can now travel around the globe overnight and turn an unknown artist into an international sensation.
Right now, TikTok is the user-generated content platform on top of everybody’s mind — but the fan-driven content can live on several platforms: from Twitter to YouTube to Spotify (remember those user-generated playlists?). However, you have to remember that virality doesn’t just happen — it’s always driven by a solid strategy.
No matter what kind of music marketing service you need, there’s a platform out there for you. But the world of music promotion is incredibly complex, and it can be not easy to know where to start. These six music marketing platforms offer a variety of services, so no matter what your needs are, you’ll find something that meets your criteria. click here to hire a professional
The challenge of music promotion in the 21st century is to develop a 360° marketing strategy that reaches all these audiences and connects with every potential opportunity and to do that you need the right tools. From platform-specific advertising managers to CRM solutions and link shorteners: every music marketing tool plays its role in creating, organizing, and distributing your content (and your message) so that it reaches the right people at the right time.
A&R DUTY is a unified, intelligent platform that leverages the most advanced technologies to grant you access to all of your fans. Now, it’s easy to get the whole picture that helps you to truly understand your audience – their needs and expectations inside and outside the circle of your influence.
As a music marketer, there are more platforms and plans to choose from nowadays than ever before, many of which are difficult to work with. That’s why the real challenge isn’t the choice but the choice architecture itself: We have so many possibilities that we don’t know which one to choose. That’s where this guide comes in: To help you navigate through all these options, I’ll show you which tools I use and how I use them when approaching this gigantic task of “music marketing.” From platform-specific advertising managers to CRM solutions, there are plenty of tools to consider when trying to reach potential fans. But the point is: we should use all those available tools to their full extent!
In this post, we will cover 9 music marketing tools that we believe deserve more attention. Some of these are very powerful and some are more on the creative side. If you want to go deeper into marketing, here is a list of tools that focus on your target audience — I’ll give you a hint — it’s not just fans…
Spotify for Artists is a powerful tool that gives you the ability to manage your presence on the platform. It’s part of Spotify’s overall strategy to create a more equitable playing field for all artists, regardless of their size.
Spotify for Artists gives you the tools to optimize and improve your performance on the platform. This starts with customizing your Spotify profile and accessing critical data on playlist additions, number of streams, and number of followers/listeners.
Playlist additions are the lifeblood of Spotify performance, and Spotify for Artists gives you a direct channel to pitch your music to Spotify’s editorial team, leveling out the playing field for independent artists out there. You can also use this tool to track where your music is being played across the site and make sure it’s being promoted appropriately.
SSound chartsis a music intelligence platform that provides data insights for artists and brands. SSound chartsgathers all the various data points to help you assess your marketing strategy and figure out what is (or isn’t) working. Sound charts platform gives you a comprehensive view of an artist’s performance across the music industry, including:
With Soundcharts, marketers have access to insights that help identify new opportunities, highlight high-potential markets, assess the results of the campaigns, and make strategic, data-inspired marketing decisions. success. Try Ssoundchartsfor free — no credit card required.
ReverbNation is a music marketing platform that includes tools for social media, email newsletters, targeted advertisements, and more. It’s ideal for artists and bands with established audiences who want to expand their reach.
ReverbNation is one of the world’s largest online communities of music professionals with over 10 million users. The platform offers a suite of tools to help artists increase their visibility, including email newsletters, viral marketing widgets, electronic press releases, and more.
ReverbNation also sells advertising space on its website for musicians who don’t have large followings but want to reach new listeners on platforms like Facebook or Spotify.
HubSpot is a full-suite Customer Relationship Management tool that music professionals can use to construct and carry out a cross-platform marketing strategy, then assess the success of this strategy and optimize moving forward. You can centralize all your marketing campaigns (emails, blogs, social media posts, advertisements) on HubSpot — and track exact metrics at the same time.
HubSpot’s key features include:
Email Marketing – You can send one-time emails or create email drip campaigns for automated follow-up messages.
Landing Pages – Create landing pages for your website and promote them through social media ads or other paid advertising channels like Facebook or Google AdWords.
Social Media Management – Schedule posts across multiple social media channels with pre-made templates so you won’t have to waste time creating them every time you want to post something new. HubSpot also tracks how well each post performs so you can look back at what was successful in the past to inform future posts that might do well too!
Blog Management – Publish blog posts from within your dashboard by writing directly in the editor and scheduling when ittheyhould go live on your website.
With Show.co, you can promote your new music with a full suite of tools that will help you grow your audience and sell more music.
ToneDen is the world’s best music marketing platform, with everything you need to promote your music, from the first single to a tour. ToneDen is especially valuable to music professionals as a marketing platform for live events. With ToneDen, you can:
Amplify is a link shortener that allows you to customize your links with artwork, metadata, or videos. It also tracks how many people view your links and creates landing pages and smart links.
The Amplify app is free for iOS, Android, and the web, so it’s easy to use across platforms.
The app has been around for a few years now, but it was recently acquired by Spotify and updated with new features like analytics tools. It’s now part of Spotify’s strategy to improve its social media presence by offering its users more ways to share their music on different platforms.
Why Use Amplify?
The main reason to use an app like Amplify is that sharing music on social media is complicated. If you just give someone a Spotify link, they may not know how to open the file or play it on another device (especially if they don’t have Spotify). With Amplify, you can customize your link with artwork or even add a video preview so people know what they’re clicking on before they hit play. The last thing anyone wants is for someone to click on something only to find out it doesn’t work!
Buzzstream is an outreach and PR tool that automates critical parts of link-building and marketing. You can send out bulk pitches tailored to different audiences and create a link-building database. Buzzstream is also an excellent way to find social media influencers in your genre.
If you’re just starting with link building, BuzzStream’s interface can be intimidating. But once you get the hang of it, you’ll save hours on content promotion and outreach.
Facebook Messenger bots are the next big thing in marketing. The platform is already being used by many businesses to provide customer service, sales, and social media management, but they can also be used to engage with your audience in a personalized manner.
Engaging with your audience in a personalized manner becomes more and more difficult as you gain traction. With social media bots, you can engage at scale and send customized direct messages to your listeners en masse. It’s great for viral marketing campaigns.
The platform also lets you integrate with other apps like Shopify and Salesforce so you can directly connect with customers and provide them with deep product information or order tracking info when they need it most. k.
Marketing platforms of the music industry can be divided into the following types:
Social media marketing is a powerful tool for customer engagement and building brand awareness. However, to build a following on social media, you need to understand the demographics of your target audience and set goals in terms of web mentions or content engagement metrics. In the digital sharing age, your fans are the media itself, one that can sometimes be much more powerful than conventional communication channels. However, don’t forget about other channels. Social media marketing should be just a part of your overall communication strategy.
Social media has become an integral part of modern marketing strategies for small businesses. As this trend continues to grow with each passing year, social media marketers continue to refine their methods and focus on new strategies.
When you’re looking to reach out to a specific audience, digital advertising is a great way to go. Digital advertising allows you to choose not only the time and place of your communication but also the type of people you engage with. Advertising through social media (e.g. Facebook ads), search engines (e.g. GoogleAdWords), digital displays or even digital audio platforms of Spotify/Pandora allows you to target people based on demographics (age, location, income, etc), musical preferences and interests.
This is different from physical space advertising like OOH (out of home) advertising — although it remains reserved for more popular acts, targeting wider audiences — because it allows us to target people based on their interests and preferences rather than just their location or age range.
Paid advertising is a great way to get in front of the audience, but it should be approached with caution — the acquired traffic won’t stick around for long if you’re not able to spark an organic interest across other channels and platforms.
When it comes to cultivating a loyal fan base, direct-to-fan communication is crucial. First and foremost, music is a passion and part of people’s identity. Direct engagement helps to build a deeper connection with your audience — and that is something that can come a long way in the music business.
Emails, text messages, or direct messages over social media — whether manual or via bots — will help you build a tight-knit ring of fans that will stick with you (and consistently support you).
Digital Service Providers (DSPs) play a crucial role in the digital music consumption landscape. They help artists reach their fans and grow their careers, by distributing their music to the various platforms that host playlists.
Spotify, Apple Music, Amazon Music, SoundCloud: the digital music consumption landscape is made up of dozens of DSPs. Getting in front of the audience of these platforms is key to expanding your fan base and growing your career.
One of the most prominent channels to reach the audience of the various streaming platforms are playlist placement. That’s why the playlist strategy is now at the heart of any music marketing campaign.
Playlists are a powerful tool for digital service providers to connect with their listeners, but they can also be dangerous if you’re not careful. There are five types of playlists on DSPs:
Generally, playlists on the DSPs can be divided into five types:
Today’s most successful artists are building their brands on multiple platforms. And one of the best ways to do that is through a playlist.
Playlists can offer a vast opportunity to reach new fans, but at the same time, they put the artist at risk of being reduced to just another name in a long list — so you have to build your story on other platforms first and turn the streaming audiences into fans who will go out to your shows.
In the music industry, there are few things as important as publicity. It’s a good thing, then, that there are so many ways to get your name out there:
Promotion of this kind of free advertisement — except that it never comes for free. You need a PR strategy, a network of connections across different mediums, a press event, and a solid (and preferably data-based) pitch. News doesn’t create itself, so musicians have to work with journalists and media pros to make it happen.
The world is more connected than ever. And while music was always a social phenomenon the digital space has made the world even more connected than ever. Digital Word-of-Mouth can now travel around the globe overnight and turn an unknown artist into an international sensation.
Right now, TikTok is the user-generated content platform on top of everybody’s mind — but the fan-driven content can live on several platforms: from Twitter to YouTube to Spotify (remember those user-generated playlists?). However, you have to remember that virality doesn’t just happen — it’s always driven by a solid strategy.
YouTube is a great place to begin your music marketing campaign. It’s the most popular video-sharing platform, and it’s where you can expect to reach the most people. People watch over 1 billion hours of YouTube videos every day. Music is by far the most viewed category of video (27%), and 95% of the most watched videos on YouTube are music videos.
It’s no secret that the digital world is congregated on a trio of social media platforms: Twitter, Facebook, and Instagram. Your presence on each platform is critical to maximizing your reach.
You know the drill. Twitter has 330 million MAUs, which makes it the playground of most influencers and budding music journalists at the heart of all things viral and word-of-mouth. Facebook has a staggering 2.38 billion MASU; it’s the most-used social media platform worldwide — and people will discover your live events there. Finally, Instagram has 1 billion MAUs; it’s a great place to cultivate a unique brand and visual aesthetic.
Each platform requires a tailored approach since all of them have their niche, demographic, and most importantly, content format. Your social media marketing strategy should tie all three together — and make the best use of their corresponding advantages.
Spotify is the world’s most popular music streaming platform, controlling 31% of the global streaming market with its 365 million annual active users.
If you’re looking to get your music on Spotify, there are two main ways to do it: through editorial or label-owned playlists, or by getting featured by 3rd-party influencers.
Editorial and label-owned playlists can provide colossal exposure and transform careers — they’re the centre of attention for any music marketing campaign. But they’re also tough to get onto, so it takes time and resources. On the other hand, getting featured by 3rd-party influencers is easier to reach but doesn’t have as much of an impact — although even a single plug can be a game-changer. The bottom line is that 54% of people say that digital playlists are replacing albums for them, and platforms like Spotify have driven this change in listening behaviour
TikTok is a music marketing platform that allows users to repurpose music into shareable memes. Music is a powerful motivator for sharing, and TikTok has found a way to harness that power by giving artists the ability to have their songs featured on the platform.
The platform has been an incredible success, and it’s not hard to see why: it taps into a vein of fan content that has always been important in music marketing but has never before been so easily accessible. This is the new frontier of music marketing: making your music available to users so they can generate their content and build word-of-mouth. TikTok is the pioneer in this budding area.
Radio is still one of the most effective ways to reach new audiences. It’s one of the most powerful mediums for reaching your target audience and building brand awareness, which is why it’s still so important to have your song on the airwaves.
The power of radio varies from market to market and from audience to audience, but it remains an effective way for performers to build momentum for their careers. Whether you’re looking for a broader reach or just want more listeners in a specific area, radio airplay is still a vital performance indicator and a key component of success..
Marketing tools are the instruments of your marketing strategy — the tools you use to analyze your performance on major digital platforms and amplify your success there.
Marketing platforms are streaming services, radio, and social media — all the different spaces where musicians can promote their music and connect with their audience.
Marketing tools and platforms work hand in hand: you can’t reach an audience without a presence on major digital platforms, but cutting through the noise and putting together a successful marketing strategy requires the right instruments — and the right insights.
Overall, making changes to your music marketing strategy doesn’t have to be daunting, scary, or even difficult. Just keep in mind that your strategy needs to be as fluid and agile as the music industry — so keep tabs on how your audience is engaging with you on each platform, and what they’re responding to positively. If a certain type of marketing approach performs well for you on any particular social platform — gravitate towards it. But most importantly: use the resources available to make those data-driven decisions that will help grow your fan base.
Find out more about how A&R DUTY can help you do this.
Building an audience for your music isn’t easy, but it can be done. In this post, we’ll explore how to build a fanbase from scratch. We’ll go over the different types of fans you want as well as how to get them, and then we’ll talk about strategies for success with each type.
When it comes to building a fanbase from scratch, many aspiring musicians have the same question: how do I get people to follow me?
To answer this question, we’ll look at some of the most common mistakes that new artists make when trying to reach out beyond their initial social circles. We’ll also examine what kinds of things you should be doing and saying on your social media channels to gain followers and fans who are genuinely interested in what you have to offer. If you’re looking for more detail about creating an emotional connection with your audience at large, check out our article What Is Fan Engagement? How To Build A Fanbase From Scratch.
There are three types of fans that you can build.
Don’t take anyone for granted. You may be the most important person to yourself, but don’t ignore the people around you.
Don’t just focus on your fans. Focus on your music, brand and business too!
Don’t just focus on your music. Focus on social media and email marketing too!
One of the best ways to build a fanbase is by being yourself. When you’re building your brand, it’s important that people can see who you are and what makes you unique. To do this, there are some steps that you need to take:
Social media is a great way to engage with your fan base, but you shouldn’t post constantly. Posting consistently is the key to building a fanbase.
When you start your podcast, you’ll likely have a goal in mind for the size of your audience. Maybe it’s 100 downloads per episode or 1,000 listeners on any given day. Whatever the number is, don’t get too hung up on it:
It’s important to realize that numbers aren’t everything when it comes to building an audience. The quality and engagement of your listeners are much more important than the sheer quantity of them. If two people follow you and engage with each episode then they’re going to be more valuable than 100 people who just listen passively without commenting or interacting in any way with what they hear (or worse still don’t even download episodes!).
Live shows are a great way to build an emotional connection with your fans, and they’re also a great way to build trust. Your fans will know you’re not just making stuff up in the studio or on the Internet they can see for themselves that you’re real and that what you do is worth listening to.
Live shows also give people a chance to connect with you in person, which can lead them down the path of becoming your biggest fan (and perhaps even becoming your friend). If someone enjoys meeting up with other people who like something they like, then they’ll probably want more opportunities like this one.
If all else fails, ask them if they’d be willing to help promote your show! This works especially well if there’s something fun or interesting going on at the venue where it’s happening (like free food).
Collaborating with other artists is a great way to build your fanbase. When you collaborate with other artists, you can gain exposure, receive feedback on your work, make new friends and learn new skills.
I’ve collaborated with many people over the years. Some of my favourite collaborations were when I was in college and made a music video for my song “Life Is Good” with the band The Rival Rockets in 2011. This helped me gain exposure because it was shared on social media by more than 100 people who were fans of both bands at the time. It also helped me receive feedback on my work because we had a few rehearsals before filming so that we could make sure everything worked out well during filming as well as post-production editing work afterwards.”
Giveaways are a great way to build your fanbase! But you have to do it right.
First, it should be fun. People love free stuff, but they don’t want something lame—they want something cool. When you’re giving away a prize that’s only worth $5 or even $1,000 (yes, we’ve seen artists do this), the contest has to be interesting enough that people will pay attention and share with friends so they can win too! If you can tie the game into some aspect of what you’re doing as an artist or brand then even better: if someone likes your music they’ll probably like anything else related to it too!
You should also make sure it’s something relevant—don’t just throw anything out there because “it could work.” Make sure whatever prizes/giveaways are available to fit well with what your fans want and love about themselves because then when people see them they’ll feel good about themselves too which means more fans joining up with us later down the line when our careers take off thanks again, guys!!
Building a fanbase from scratch can take time, so be patient and persistent. Don’t get discouraged by the slow progress at first, because it’s normal to feel like you’re not making much progress when you’re just starting. As long as you continue working hard and stay consistent with what you do, then eventually your efforts will pay off!
A song is a simple composition of music, words and melody. It usually has four elements:
The melody of a song is what makes you remember it. It’s the tune, the whistling part that everyone can sing along to. The melody is usually composed by the composer and then performed by either a singer or an instrumentalist (like a piano player). The melody is written in the key of your song which means it’s written to fit in with all of the other chords you’ve chosen for your chord progression.
As you can see, the process of earning royalties involves paying the author, composer, and publisher. In addition, it’s possible to earn royalties based on your ownership of intellectual property. Your ownership of a copyright or composition could mean receiving royalties from digital downloads and streams on platforms such as Spotify or Apple Music. However, if your song is used in TV commercials or movies then there might be additional opportunities for earning money in this way as well.
As a producer who works with other songwriters, I am often asked how much money is made from royalties and where it goes when someone writes songs together. If you’re interested in learning more about how royalty splits work between writers/producers let’s take a look at some examples:
In Nigeria, Royalties are defined as money paid to an author, composer or publisher for each copy of a work sold or a license to publish or broadcast it. Royalties are usually paid by the copyright owner. For example, the songwriter (the writer) might receive a royalty from the record label that publishes his/her songs and distributes them to music stores and radio stations. The publisher is responsible for paying royalties on behalf of their artists who are not yet famous enough to sell their records but whose songwriting talents have been recognized by publishers who wish to profit from these talents by publishing their works instead of allowing them free access in similar situations where they would have had no choice but accept whatever money was offered in exchange for letting others use their songs freely without being compensated fairly
Copyrights are exclusive rights under which owners can utilize their creative works in different ways. They are protected by law, granted for a limited time, and can be sold or transferred.
The two main types of copyrights are sound recording and composition. The sound recording copyright refers to the actual recording itself (i.e., any sounds that you’ve captured on tape or digital media). At the same time, a composition is an actual song itself (lyrics, notes, etc). Each type of copyright has its own set of rules regarding how they should be split up among those involved with creating it; however, several factors can affect how royalties will be distributed when it comes down to sharing credits as well as money earned off sales.
As the owner of a copyright, you may choose to sell or license some of your rights to others for a specific period. The author might grant a publisher the right to publish their book in exchange for royalties, or an artist might grant their record label the right to produce and distribute their record in exchange for royalties. This is called “transferring” rights because those who obtain them are now considered another party with certain privileges and responsibilities that include payment of royalties (usually an ongoing percentage). Copyright owners can also decide not to transfer all their rights when they license something—they may keep some but not others to retain control over how it’s used as well as its quality and integrity.
The majority of songwriters make money from songwriting royalties (50%) while producers typically earn most if not all of their income from producing records (90%). It’s worth considering if you want someone else taking charge while letting them get paid instead.
The creator of a song holds two copyrights for that song; one for the words and music (the composition), and one for the recorded version (the sound recording)
The composer and performer are both entitled to a royalty payment based on their contribution to the overall work, but they are not entitled to any portion of each other’s royalties. The writer is only entitled to his or her share of publishing income.
When it comes to songwriting, there are many different types of royalties. The first type is called mechanical royalties and covers the use of music on CDs and in other forms of sound recordings. For a songwriter or composer to receive these royalties, they must be registered with one or more performing rights organizations (PROs) in their territory before the work is published.
There are also performance royalties which cover any public performances of your work through radio play or TV broadcasting that don’t fall into the category of mechanical rights licensing such as live concerts, festivals etc…
How are sound recording royalties split into a song “Producer Points” is a term you’ll come across if you are researching how your royalties are split. They are the percentage of the royalties the producer of your song is going to get from your sound recording royalties. It’s usually major record deals that work with this point system. If you are an indie musician, you probably won’t need to worry about that. Producers typically get anything from 3 to 7 Producer Points. That means that if the artist gets, for example, 20% of the royalties in a record deal and the producer gets 5 points, the producer is getting 25% percent of the artist’s share of the royalties. That’s because 5 points equal 25% of the artist’s original 20%. The label still keeps 80%. For indie recordings, the system is usually based on the percentage of the net royalties, not on producer points. In an indie deal, the producer may get, for example, 20% or 25% of the artist’s net royalties. The result is not that different from the point system, where 5 producer points out of the artist’s 20 points equals 25%. The producer may also get an upfront fee for their recording services. This fee is negotiable and can vary depending on the producer’s percentage of the net royalties. If you have money for a larger upfront fee, say $2000, you may negotiate a smaller percentage of the net royalties for your producer. The same works if you don’t have that much money for the fee. You can negotiate a smaller upfront fee and a larger percentage of your net royalties to your producer.
If you are an independent artist and you already know what are royalties in music, it’s time that you understand how are royalties split on a song. There are different categories of royalties in music, like Performance Royalties, Mechanical Royalties, and Sync Royalties. They can either be reserved for the songwriters and the publishers, or for the artists that played on the master and producer. In some cases, the same royalties go to both parties. If you are the only songwriter of your music and you record and produce it on your own, the royalties are all yours! You own 100% of it. However, if there are more people involved in the making of your art, you should probably know how your royalties will be split.
If you’re a music artist who wants to use YouTube to share your work, chances are you’re already familiar with copyright. However, if you’ve ever wondered how YouTube’s Content ID system works or how it affects artists’ rights and responsibilities, this quick guide will get you up to speed.
Content ID is a system that allows copyright holders to find videos that infringe on their content and either block them or allow ads on them.
How Content ID works:
If you dispute a claim, you can either provide evidence that the content in question isn’t yours or argue that it is fair use. If your video doesn’t have any audio or visual elements from the original work, for example, and therefore cannot infringe on the rights holder’s copyright, then this will be easy to prove. However, if there are elements from another creator’s work in your video that aren’t covered by fair use laws
Once you have your Content ID account and have uploaded a reference file for your work, it’s time to make sure that YouTube doesn’t mistakenly identify other people’s content as yours.
The YouTube Content ID system scans uploaded videos and compares the content to reference files in Content ID before they’re available to view online. The system is automated, so it can identify copyrighted material even if it’s been altered or manipulated after an original was created by a third party. The fingerprinting system identifies copyrighted material and then matches it against reference files owned by rights holders.
Here are some tips for music artists who want to use copyrighted material in their videos:
You may be surprised to learn that YouTube does not require you to have permission for using someone else’s music in your videos. However, the video hosting service does require you to have permission from the rights holder if you plan on monetizing your video or being paid directly by a third party. If you don’t have this permission, you could easily run afoul of copyright law and get hit with a copyright strike.
You may think this only applies if you’re making money off of your content on YouTube, but it applies even if your channel is just an amateur hobbyist project. If someone has posted their music on YouTube and doesn’t want anyone else using it without getting paid (or at all), then they can report it as a violation and potentially get their music removed from your channel!
If you do want to use someone else’s work, make sure that they are permitting you to do so.
The Content ID system is how YouTube allows copyright holders (like record labels and movie studios) to find videos that infringe on their content and either block them or allow ads on them. When a copyright holder uploads a claim with a reference file of the work they want to be protected, YouTube automatically scans all uploads for matches based on audio and video fingerprinting technology, which compares your video against others in its database looking for similarities in the audio or visual elements of those other videos.
If the Content ID matches your video against other uploaded files that have been submitted by copyright holders as reference files, then one of three things will happen:
If you’ve received a copyright claim from your video and you believe that your use of copyrighted material is permissible under fair use, try filing a dispute here: https://www.youtube.com/yt/copyright/fair-use.html#
When you file a dispute, YouTube will review the content that was claimed on your video and make a decision based on several factors, including:
Much of the information we’ve discussed in this article should be common sense. There are a few key points that we want you to remember:
Never download videos from unauthorized sources and repost them on YouTube or any other platform. This is a copyright infringement and will get you into trouble (not to mention it can hurt your channel).
Make sure that you have permission from the rights holder before using any copyrighted material in your video. If there’s any doubt about this, contact an attorney for advice on how best to proceed with your project.
When you’re trying to get your music heard by labels, there are plenty of things you can do to stand out from the crowd. You could try sending them a personalized email or even calling the label manager on the phone to introduce yourself. But how do you know what will work best? Well, there’s only one way: trial and error! The good news is that there are a few proven ways of making yourself stand out from the crowd and helping their job easier and they’re all fairly easy once you’ve got used to doing them regularly.
Many labels receive a high volume of submissions, so it may take them a while to respond. It is important to remember that A&R teams are almost always very busy people who have many responsibilities. As such, they may not be able to respond immediately and may not respond at all if they do not think your music fits their label’s needs at the time you submit it.
If you know an A&R representative personally or have worked with them before, then try submitting your song directly via email rather than using our system…
In order to be considered, you will need to send them the link to your music. This can be done by email or through a service like SoundCloud, or Spotify. If you don’t include a link, they won’t know what you’re talking about and they won’t be able to listen to it!
You need to be on Spotify and iTunes. If you’re not on those platforms, then it’s unlikely for anyone to hear your music. There are exceptions, but they are extremely rare and require an extreme amount of luck or connections at the label level that most artists don’t have. You also need to have your music on other streaming services as well as stores like Amazon or CD Baby so people can buy it if they want physical copies (physical copies still sell). If someone wants to buy your album from iTunes or Amazon but can’t because your album isn’t there yet, you’ll lose out on more sales than just the ones who would’ve bought digital versions through those stores.
When sending a music submission to a label, it’s important not to simply message the label with your SoundCloud link and hope they listen. You should have a dedicated page for your music, with links to all your social media accounts and all of your releases there as well. If you don’t have a website, you can use Bandcamp or another similar platform that has an embeddable player so people can listen directly from the page.
The best way to submit music is through a custom email address made just for the purpose of submitting tracks from unsigned artists. This email should include all relevant information about yourself (links to previous releases), links to streaming services where fans can listen (Spotify/Apple Music, etc.), and any other places where fans might hear it like YouTube/SoundCloud/etc., and any other relevant information like what genre(s) it falls into or any notable features on albums, etc., as well as anything else they might need in order fully understand what they’re listening too before making a decision on whether or not it’s right for them at this time.”
While you’re submitting your music to labels, it’s important to make sure you have all the important copyright information in place. The first thing a label wants to know about your song is who wrote and recorded it, so make sure that’s clear. Make sure their name is included on every track and that it matches up with their website or social media profile.
Most importantly, make sure there’s no confusion about when you wrote your song or when it was released. Many artists include incorrect dates on their releases because they don’t know better or don’t care enough (or both). This can be confusing for both listeners and labels alike, so be sure not to leave off any crucial details like this one!
You’ve got to have a dedicated page or website for your music, with links to your social media and all your music in one place. Make sure it’s easy to find and link directly back to any kind of social media you want (Instagram, Twitter, Facebook). Also, make sure this is the same URL that people can send out via email when they want other people to hear your track.
The better you can make yourself stand out from the crowd and help their job, the more likely they are to notice you.
Here is a list of things that will help your chances:
Remember, this is your music. You are the one who should be proud of it, not the label. So don’t just submit to a label because they have good feedback on SoundCloud or because they’re huge. Start by sending them only your best tracks and see what happens from there. Don’t forget that most labels want to work with artists who can promote themselves too; if you don’t have any social media profiles set up yet then get started on those today!
Congratulations on publishing your music on Spotify. The next step is to make sure the release is successful! That means getting into playlists and being discovered by new listeners. To do this, you’ll need to understand how the Spotify for Artists reporting dashboard works. First off, here’s what happens when your release goes live:
To accept the terms of your agreement, you will need a Spotify account. You will receive an email with a link to accept the terms of the agreement when it is available. You must click on this link to accept the terms of your release. If you do not accept the terms of your release, you will no longer be able to stream music on Spotify.
Within 24 hours of accepting your contract, you will receive a confirmation email that your release has been successfully delivered. This email will also contain an online portal where you can check whether reports are showing numbers for your release. If reports are not present, then your release has not yet been published on Spotify. It can take up to two weeks for finished releases to become available depending on your release date choice.
As soon as you accept the contract, your release will be sent to Spotify. It takes between 2-3 days for your freedom to appear in the dashboard. The dashboard is updated every 24 hours, so if you don’t see numbers within a few days of accepting the contract then it’s likely that something went wrong with delivery or processing.
Not all members can see reports on their releases. Only artists and producers can access this information, not managers or labels (unless they are also artists). If someone has given you access to their account but doesn’t want people to know where they live, then don’t worry! They’ll still be able to log into their own Spotify account and keep everything private from others using it too (just make sure not everyone knows how many times someone else has listened).
Depending on how many days have passed since your release was published on Spotify, you may or may not see any activity reflected in the reports (listening activity, playlist adds/removals, statistics). To begin viewing listening data, filter by this week’s date. The reporting dashboard will update every 24 hours with new data, so you can return tomorrow to view new information. Please note that streaming data takes approximately 2-3 days to appear in the Spotify for Artists dashboard.
Depending on how many days have passed since your release was published on Spotify, you may or may not see any activity reflected in the reports (listening activity, playlist adds/removals, statistics). To begin viewing listening data, filter by this week’s date. The reporting dashboard will update every 24 hours with new data, so you can return tomorrow to view new information. Please note that streaming data takes approximately 2-3 days to appear in the Spotify for Artists dashboard.
Spotify has a two-week lag in reporting and will not report on the listening activity until two weeks after a release is published. As well as this delay, there is also no way to know if your track got added or removed from playlists at all unless you check them manually or receive an email from the curators of those playlists themselves!
It’s important to read the papers you receive because they contain important information about your release. After you submit a new release through Spotify, you will receive an email with a link to accept the terms of the agreement. Once accepted, within 24 hours of accepting your contract, you will receive a confirmation email from Spotify confirming that they have received it and that it has been added to their platform. If possible (and if it doesn’t violate any terms), try listening to your track on Spotify after submitting it and before signing anything!
If you have any questions about your contract or the process of releasing it on Spotify, please don’t hesitate to contact us at support@spotifyforartists.com We are here to help!