As the undisputed leader of A&R (Artists & Repertoire) in Nigeria, A&R Duty is an A&R services company with a difference. Where other companies claim to be one thing and turn out to be something else, making promises they can’t keep, we are honest and respectable people who believe in quality and value for money. We are true professionals who put YOU first.
A&R is a music industry task that has been around in Nigeria but still remains unknown to a large number of Nigerians. What exactly is the role of an A&R? With the gradual takeover of social media in Nigeria and the need for new music and songs, A&R becomes even more relevant within the Nigerian Music Industry.
A&R is a term used in the music industry that stands for Artists and Repertoire. A&R people are responsible for scouting new talent, signing acts, running established artists’ signings, and that ey often coming up with creative new ideas to keep the musicians popular. Sometimes A&R personnel get involved in an act starting from recording part of their demo recordings to producing their debut albums.
An A&R representative plays a pivotal role in the industry. An effective and professional A&R rep can find, pinpoint, and develop new artists while shunning those with insufficient talent from ever-releasing an album. Naturally, due to their importance in the business, some A&R reps earn large salaries in the seven figures, while others make small fortunes for themselves. No matter what the salary, these individuals must keep up with new music trends, listen to hundreds of albums each month, work long hours, go to many concerts, and scout anywhere they think they might find the next big name.
A&R DUTY is the only Independent A&R firm that signs and empower A&R Officer/Managers to join forces and respond to artists.
We are a team of A&R and music experts who conceptualize and execute bespoke artist development services to support our clients’ artists’ general careers, including their singleartistsum releases and tours. We design and develop artist strategies, target fan bases, and generate public awareness.
A&R DUTY offers A&R services that are unparalleled. The service it offers includes:- Signing and educating A&R. Signing, training, and empowering artists for you to maximize your brand succesartistsng term.- Acquiring and developing new talents or independent artists with their fan pages from grassroartistsajor online commercially successful artists. We also provide music production services to most of the signed acts we handle depending on the genre of music they are related to.- Managing your offline activities.- Promote your brand through quality digital marketing.- Sales and marketing strategies.
We can’t deny that Music is an integral part of us and has the capability to shape our lives.
If you’re looking for A&R Services in Nigeria, then our A&R department can help. We work with A&R and artists to produce music that gets airplay and helps gain fans. Our Music Selection Team (MSL) and A&R Department can also assist in finding producers, engineers, and even PR companies and shiz like that.
A&R Duty is a rating system that rates artists and their music on four different disciplines: Relatability, Delivery, Replay Value, and Mixing. We have created this company to help bring artist development to the forefront of the modern music business and bring about a positive change in the way artists push their music.
At A&R DUTY, we know that the most effective method of identifying hits is to find songs method resonate with our audience. We design innovative A&R services and techniques that are proven to get us closer to pinpointing these songs. Our dedicated teams of music experts and specialists help us uncover this untapped potential in your tracks and ensure that they are positioned to hit with listeners around the world. The audience must be able to relate to a song. The kind of lyrics you have on your music determines the audience that will listen to your song. There is a correlation between lyrics and audience. A bad lyric can make listeners become bored but a good lyric gives listeners something to relate to and appreciate.
It’s one thing to have a track, or even an album that you feel represents you well. But it’s another thing altogether to know how the music will be received by the listeners. The best way to do this is to get the perspective of someone in your target audience, and A&R services can provide that type of insight. An A&R representative can listen to your music and offer their thoughts on how popular it will be, what genre it would fit into, or many other things depending on the specifics of your project. Once you know this information, you can adjust based on their feedback and give your project the exposure it needs to succeed in the long run.
Are you looking to take your brand to the United States or across the world? Are you hoping to get a contract signed in Nigeria? Are you struggling with trying to find local music? Then you’ve come to the right place. If you’re facing these issues and many others, then A&R DUTY is the answer to your problems. Our team of dedicated professionals has 20+ years of experience in the music and entertainment industry. We know how to help you build your foundation and secure your future.
A&R is a vital role within the music industry. It is a job that involves identifying new talent, developing artists, and working with them to ensure their success. A&Rs are responsible for signing new artists, helping them develop their sound, and delivering songs to labels for release.
The responsibility of an A&R lies in finding the right artists for your label, which can be a challenging task. The only way to be successful in this role is by knowing what you are looking for and being able to identify those qualities in an artist.
When it comes to A&R, there are many things that you need to consider when making decisions on which artists will be signed by your label. This guide will give you some tips on what to prioritize as an A&R when scouting new talent.
To me, the most important thing is the music. It has to be good enough to stand on its own. If it’s not good enough, then everything else is irrelevant. The only way that you can really know if it’s good enough is by listening to it. So that’s what I do first — listen to music.
know about what makes them special as a person and an artist, as well as what their life experiences have been like up until now. What are their goals and motivations? Who inspires them? What inspires them? Who do they look up to? What do they want their legacy to be? What do they hope people will remember about them when they leave this world? I ask these questions because I want to get a sense of who they are as a person so that I can better understand why they make the music that they make and what kind of music would best represent who they are as an artist.
Another thing to look for in artists is whether or not they have a strong network of people around them who believe in them and support them unconditionally — both
Be sure the music is original. Look for songs that aren’t derivative of other artists or styles. It might just be the next big thing if it doesn’t sound like anything else!
The song has a memorable chorus or hook. A catchy melody that sticks in your head is always a good sign of potential hit material. You can tell who wrote the song by listening to it once or twice and paying attention to who wrote it (if you don’t know already). This is true of any songwriter, but especially true if they have written multiple hits and/or had their songs covered by other artists.
Collaborating with other A&R teams – You don’t have all the answers to identifying and developing great talent; other A&Rs do! So reach out to them and ask for their feedback on certain artists or projects that interest you. Let them know what kind of music you’re looking for and see if there are any names they can recommend. Also, think about ways you can help them out too! For example, if they’re working with an artist on a single release or EP release.
The most important thing to do as an A&R is to be able to identify a great artist when you hear one.
this is a broad topic, so I’m going to break it down into three parts:
Identifying a great songwriter/artist
Identifying a great producer or feature artist
Positioning (the best winning opportunities for your artists always)
There is a lot of marketing terminology thrown around in the music industry. It’s pretty confusing for musicians, and if you are trying to find information about your options, it might be hard to discern all the different types of music marketing platforms out there for musicians. Six main forms of music marketing platforms are available to musicians. And those are:
Marketing platforms of the music industry can be divided into the following types:
Social media marketing is a powerful tool for customer engagement and building brand awareness. However, to build a following on social media, you need to understand the demographics of your target audience and set goals in terms of web mentions or content engagement metrics. In the digital sharing age, your fans are the media itself, one that can sometimes be much more powerful than conventional communication channels. However, don’t forget about other channels. Social media marketing should be just a part of your overall communication strategy.
Social media has become an integral part of modern marketing strategies for small businesses. As this trend continues to grow with each passing year, social media marketers continue to refine their methods and focus on new strategies.
When you’re looking to reach out to a specific audience, digital advertising is a great way to go. Digital advertising allows you to choose not only the time and place of your communication but also the type of people you engage with. Advertising through social media (e.g. Facebook ads), search engines (e.g. Google AdWords), digital displays, or even digital audio platforms of Spotify/Pandora allows you to target people based on demographics (age, location, income, etc), musical preferences, and interests.
This is different from physical space advertising like OOH (out of home) advertising — although it remains reserved for more popular acts, targeting wider audiences — because it allows us to target people based on their interests and preferences rather than just their location or age range.
Paid advertising is a great way to get in front of the audience, but it should be approached with caution — the acquired traffic won’t stick around for long if you’re not able to spark an organic interest across other channels and platforms.
When it comes to cultivating a loyal fan base, direct-to-fan communication is crucial. First and foremost, music is a passion and part of people’s identity. Direct engagement helps to build a deeper connection with your audience — and that is something that can come a long way in the music business.
Emails, text messages, or direct messages over social media — whether manual or via bots — will help you build a tight-knit ring of fans that will stick with you (and consistently support you).
Digital Service Providers (DSPs) play a crucial role in the digital music consumption landscape. They help artists reach their fans and grow their careers, by distributing their music to the various platforms that host playlists.
Spotify, Apple Music, Amazon Music, SoundCloud: the digital music consumption landscape is made up of dozens of DSPs. Getting in front of the audience of these platforms is key to expanding your fan base and growing your career.
One of the most prominent channels to reach the audience of the various streaming platforms are playlist placement. That’s why the playlist strategy is now at the heart of any music marketing campaign.
Playlists are a powerful tool for digital service providers to connect with their listeners, but they can also be dangerous if you’re not careful. There are five types of playlists on DSPs:
Generally, playlists on the DSPs can be divided into five types:
Today’s most successful artists are building their brands on multiple platforms. And one of the best ways to do that is through a playlist.
Playlists can offer a vast opportunity to reach new fans, but at the same time, they put the artist at risk of being reduced to just another name in a long list — so you have to build your story on other platforms first and turn the streaming audiences into fans who will go out to your shows.
In the music industry, there are few things as important as publicity. It’s a good thing, then, that there are so many ways to get your name out there:
Promotion of this kind of free advertisement — except that it never comes for free. It would help if you had a PR strategy, a network of connections across different mediums, a press event, and a solid (and preferably data-based) pitch. News doesn’t create itself, so musicians have to work with journalists and media pros to make it happen.
The world is more connected than ever. And while music was always a social phenomenon, the digital space has made the world even more connected than ever. Digital Word-of-Mouth can now travel around the globe overnight and turn an unknown artist into an international sensation.
Right now, TikTok is the user-generated content platform on top of everybody’s mind — but the fan-driven content can live on several platforms: from Twitter to YouTube to Spotify (remember those user-generated playlists?). However, you have to remember that virality doesn’t just happen — it’s always driven by a solid strategy.
No matter what kind of music marketing service you need, there’s a platform out there for you. But the world of music promotion is incredibly complex, and it can be not easy to know where to start. These six music marketing platforms offer a variety of services, so no matter what your needs are, you’ll find something that meets your criteria. click here to hire a professional
Artist and Repertoire (A&R) Representative Job Description, Career as an Artist and Repertoire (A&R) Representative, Salary, and Employment.
Training/Educational Requirements: Bachelor’s degree preferred
Median Salary: you may earn anywhere from as low as $18,000 up to over $85,000.
Geographical location may play a role.per year
Job Prospects: Fair
Artist and Repertoire (A&R) Representative job description, a career as Artist and Repertoire (A&R) Representative. What is it? The artist and repertoire (A&R) representative is the liaison between the record company or the artist and his/her audience. It’s not a new idea but was rather a very common practice in earlier times when artists would go out themselves to meet their listeners, fans, and clubgoers. Nowadays, this role is left for the A&R representative to perform given that many places require on-site management to perform their tasks more effectively. However, it is also true that most of these places have reduced their involvement with the public so it might be better for your selection if you can get into a place like this despite being without training since that way you can get on with other tasks more easily than by performing them by yourself .nnTraining/Educational Requirements Most A&R representatives have little formal education in terms of their training. It has been said that having a degree or certification can be helpful, but this is not always the case. The important thing to remember is that A&R representatives are more than just high-level record label managers and are likely to be involved with some of the day-to-day tasks associated with running an office. Many A&R reps choose to learn on the job instead of continuing their educations, but there are still benefits for those who decide to go back for further studies.
To become an A&R rep, it is important, to begin with, the basics. To be a successful A&R rep you will need to have some level of experience working in a music business environment, ranging from internships and small gigs in a local promotion company, to working as part of a staff at a label. Having this experience can help an individual improve their resume and open them up to being hired for more big projects that require knowledge or experience in the field of music. Also, having previous work experience as an artist can help by making one more believable when sitting down with record labels at job fairs or through networking events such as industry conferences and workshops where one could meet people who create similar projects and therefore might use their services again down the line.
In the music industry, there is always a need for artists and repertoire representatives. Many people are interested in this job, but it can also be a highly competitive field. The competition is so great that many people may apply or even interview for this position. Job seekers need to understand the requirements of this position and be prepared to market themselves as well as their skills and experiences. This requires building marketable experience through internships (paid and unpaid), taking advantage of effective networking opportunities, submitting professional resumes and cover letters, knowing how to prepare effectively for interviews, and knowing what questions will be asked at each stage of the hiring process.
The job of an A&R representative can be an extremely fast-paced and stressful environment. Artists may be found at a recording studio or prepping for a performance, or they may be traveling. The work environment for A&R representatives can change every day because of this constant travel. There are often deadlines to meet, bosses, breathing down your neck, and pressure from the potential label to make decisions fast.
Reputation and experience are the two most important factors when it comes to determining how much an A&R representative earns, although experience can become a factor only after years in the field. However, there’s also no set pattern; A&R representatives may earn anywhere from as low as $18,000 up to over $85,000. Geographical location may play a role.
Job Descriptions and Careers, Career and Job Opportunities, Career Search, and Career Choices and ProfilesCommunication and the Arts
Getting the attention of an A&R can be difficult, but there are some things you can do to increase your chances of being seen by one. An A&R is responsible for signing new artists and developing careers. Not only does this person see potential in your work, but he or she can also provide feedback on how your music will fit best in the high-profile industry it was created for.
In today’s music industry, branding can play more of a role in an artist’s success than the music they create. Artists are not merely selling their music; they’re selling an image, an experience, and a message which defines them.
An artist is defined by their brand. People will remember the name of an established musician or artist much more than a person with no brands at all. You need to build your brand to get A&R (artists and repertoire) attention. This post will help you do just that!
A&R reps take more interest in an artist with a strong fan base. Expand your fan base by:
Having an established brand can give you an edge over other brands and producers. The more momentum and excitement you can build around your brand, the more likely an A&R will take notice.
Building relationships and networking in the music industry is always helpful. Boost your chances of getting noticed by making connections. Get out and connect with people, regardless of their status. Try to meet other artists, producers, DJs, publicists, booking agents, label staff, fans, and anyone else in the music scene. These connections could lead to opportunities. But you must be professional and approach them in a way that makes you seem like a businessperson.
Music discovery websites make it easier to capture new fans, discover new music, and more. Many connect you with the right people and services to help you advance your career in the music industry… They serve a valuable role in assisting independent musicians with industries for promotion, sales, and engagement. But which sites are best? Here’s a list of my top 4 favourite music discovery websites: SubmitHub, Pitchfork, Bandcamp, SoundCloud, and ReverbNation
Marketing and promotional strategies are essential in increasing outreach and getting your music heard. An effective marketing campaign will help you increase exposure, establish credibility, and open new opportunities. There are several excellent ways to promote your music and reach new audiences. Do some research on public relations and marketing strategies for musicians. Here is a description of the five most effective strategies you can use:
The best way to build and maintain a large, successful music career is to surround yourself with people who are just as passionate about your music as you are. You may not believe it at first, but there are many pieces to the puzzle when it comes to building this foundation. There’s management (with representation), publicists, agents, and attorneys. Each of these groups has relationships with label A&R reps — meaning if you’ve already got someone representing you — then all these people have some sort of pull in the form of following-up phone calls, emails, and future discussions/parties that could help move your career forward.
Artists and repertoire (A&R) is the division that consumes and distributes all of the musical content you see on television, in ads, and on your favorite streaming services. It’s also responsible for any live events or performances that take place in a venue. A&R works with artists who want to get their music heard by brands and marketers looking to work with them (e.g., TV shows like Big brother Ninja).
A&R stands for assistant and remuneration. It is a promotion structure that makes money by finding talent. A&R works as a middleman between the artist and their label or service provider and in most cases receives a percentage of their earnings.
A&R reps spend the majority of their time listening to music, scouring clubs, watching social media, reading music blogs, checking metrics, and tracking industry buzz on the hunt for promising new musical talent. They also rely on an evolving understanding of current music tastes and industry trends to find talent with the most potential for commercial success.
However, A&R roles vary depending on the size, structure, and budget of a record label or publishing company. Traditional A&R responsibilities involve signing an artist, guiding their subsequent career, artist development, and representing their interests within the label. A&R duties may also include organizing promotional and marketing efforts, supervising the entire recording process, finding musical collaborators, offering creative input, and more.
A&R also involves liaising with other departments within a company such as marketing (i.e., promotion), finance (i.e., promotion), legal (i.e., contracts), creative (i.e., songwriting or production credits), sales (i.e., performance rights agreements) and distribution (i.e., digital download sales).
The A&R role has changed. In the past, an A&R person would oversee a record company’s entire roster, from songwriting and production to publishing and marketing. Today, that’s no longer true. As technology has evolved and become more accessible, the role of the A&R manager has evolved as well.
A&R managers are no longer responsible for overseeing everything about their acts — they’re more often relegated to working with one or two people at a time on their careers. In addition to recording artists and songwriters, today’s A&Rs also work with social media influencers who have millions of followers on Instagram, Snapchat, or Vine; they may also have some experience in podcasting or video editing.
This kind of specialization is part of what makes music industry jobs so attractive today — especially if you’re someone who wants to focus on one aspect of making music instead of being spread too thin across every aspect.
Getting the attention of an A&R can be difficult, but there are some things you can do to increase your chances of being seen by one. An A&R is responsible for signing new artists and developing careers. Not only does this person see potential in your work, but he or she can also provide feedback on how your music will fit best in the high-profile industry it was created for.
In today’s music industry, branding can play more of a role in an artist’s success than the music they create. Artists are not merely selling their music; they’re selling an image, an experience, and a message which defines them.
An artist is defined by their brand. People will remember the name of an established musician or artist much more than a person with no brands at all. You need to build your brand in order to get A&R (artists and repertoire) attention. This post will help you do just that!
A&R reps take more interest in an artist with a strong fan base. Expand your fan base by:
Having an established brand can give you an edge over other brands and producers. The more momentum and excitement you can build around your brand, the more likely an A&R will take notice.
Building relationships and networking in the music industry is always helpful. Boost your chances of getting noticed by making connections. Get out and connect with people, regardless of their status. Try to meet other artists, producers, DJs, publicists, booking agents, label staff, fans, and anyone else in the music scene. These connections could lead to opportunities. But you must be professional and approach them in a way that makes you seem like a businessperson.
Music discovery websites make it easier to capture new fans, discover new music, and more. Many connect you with the right people and services to help you advance your career in the music industry. They serve a valuable role in assisting independent musicians with industries for promotion, sales, and engagement. But which sites are best? Here’s a list of my top 4 favorite music discovery websites: SubmitHub, Pitchfork, Bandcamp, SoundCloud, and ReverbNation
Marketing and promotional strategies play an essential role in increasing outreach and getting your music heard. An effective marketing campaign will help you increase exposure, establish credibility, and open new opportunities. There are several excellent ways to promote your music and reach new audiences. Do some research on public relations and marketing strategies for musicians. Here is a description of the five most effective strategies you can use:
The role of A&R has changed significantly in the last decade. With the advent of digital technology and social media, most artists play for themselves these days. Record labels that depend on A&R to make albums are a dying breed. This doesn’t mean that A&R is out of a job, though. It merely means that it is easier than ever before to find artists that merit a record deal through alternative means. And now more than ever, there are many new models to choose from…
It’s a big news week for A&Rs in the African entertainment landscape.
The last decade has seen the African music industry undergo some cultural shift moments, evolution, and explosion internationally. By chance, think of development in lyricism, sound engineering, A&Ring, songwriting, and collaboration.
With many accolades to some major key players and decision makers – Like A&Rs who continue to keep their nose to the grindstone, working closely with labels and independent artists to provide the kind of work execution to showcase their artistry to the world. Closing strategic partnership deals with major international labels, international repertoire, publishing deals, and many more.
There is still so much more potential within the African music scene and the community that has grown around it and A&R duty are first of its kind in building a marketplace connecting all aspiring artists with producers, songwriters, and industry decision-makers. Will also be responsible for developing superstar talents in creating a music catalog and the business side of it.
A&R Duty is an independent creative-based company founded in November 2021. Providing creative support and services to both inspiring musicians, A&R executives, and industry networks in each of the music market ecosystems and exploring new collaborations, and opening a wealth of opportunities for music creatives.
Based in Nigeria but with global outreach, A&R duty will work closely with labels, music distribution companies, Music journalists, and music executives to serve as a trend spotter, and talent developer responsible for breaking new artists to the music business markets.
“THE COMPANY WILL POSITION ITSELF AS A TOP-OF-LINE AGENCY JOINING FORCES WITH CREATIVES AND EXECUTIVES, LOOKING TO CONNECT THE DOTS AMONG A&RS ACROSS THE AFRICAN MUSIC LANDSCAPE, PRODUCERS, SONGWRITERS ALIKE SUCCEED ON A GLOBAL SCALE”. According to Babatunde Makinde Williams, Co-founder and Director of A&R for A&R duty.
Over the few years, A&R Duty has previously worked closely with different independent labels and a variety of artist projects in the Nigerian music scene with proven stacked records, under the umbrella of a parent company “Gidioti Limited” all while supporting up-and-coming artists and involving in talent development programs and mentorship.
The company’s rosters have featured the likes of Los Angeles CA, based Grammy award-winning singer-songwriter Jackiesboy, Cynthia Morgan, Kiss Daniel, Dapo Tuburna, Chinko Ekun, Shaydee, Psalm E, Wale Turner, Dj Neptune, Dj Jimmy Jatt and many more.
Added Omotola Slasha, Head of Marketing For A&R duty, Our Modus operandi at A&R duty is special delivery, the company which will also operate as a community and marketplace for diverse cultures, languages, and creative collaboration amongst other interesting business and creative opportunities the company has to offer. Working alongside A&Rs in their drive to empower artists across the African music continents.
Looking forward to expanding our repertoire with new talent and opportunities whilst continuing to drive our artist-centric culture forward.
To read more about where the future of Artists and repertoire in the African music industry is headed through A&R duty and to sign up either as an A&R or Music artist visit here – http://www.aandrduty.com
Connect with A&R Duty on social media: @aandrduty
You want to find an A&R song, but you don’t know where to start. Well, you’re in luck! This article will help you understand what A&R means by defining the term and explaining how you can use it as a marketer. We’ll also look at why an A&R song is important for your brand, as well as how to find one that meets your needs. So let’s dive right in!
It’s easy to find record companies with varying results. But how about finding an A&R song? I’m going to explain why it’s so difficult to find an A&R song and what it takes.
There are a number of ways to find an A&R song. You can start by searching for the right kind of artist, or you can search by genre, topic, or mood.
You’ll also want to consider what type of sound your song needs; does it need drums? Bass? Guitar? Strings? If so, make sure the instrument has the proper instruments and sounds before you commit to it.
Once you have your idea in place, start listening to artists who would be well-suited for this project. It’s important that they not only sing well but also have good writing skills!
It’s time now for us all – writers and listeners alike – to get excited about what we do because there is nothing better than hearing someone perform your creation live on stage with full orchestration behind them.”
A&R stands for Artist and Repertoire. An A&R team is often the first point of contact between a record label and new musical talent. The job of an A&R representative is to find new music artists and to evaluate their talent (and commercial viability) in view of the current market. The role involves developing and aiding the success of new talent in areas such as music production, songwriting, instrumentation, arrangement, and marketing. In addition to signing new artists, A&Rs may “sign” an artist to certain aspects of an artist’s career; for example, a contract might state that no secondary or tertiary co-publishing rights (known collectively as “mechanical rights”) are allowed without permission from the signing A&R executive.
If you’ve already written some songs but aren’t sure if they’re good enough for A&R reps yet, listen closely for similarities between your material and the kinds of artists who have been signed in recent years. You may notice patterns emerging after listening enough times maybe certain instruments or genres seem overused by new artists lately? Maybe there’s an emerging trend around certain styles or topics? By keeping up on current trends in music publishing (and by staying up on industry news), you’ll always be ahead of the curve when it comes time for an A&R meeting!
In summary, finding A&R music today is very difficult, because of the huge number of new artists arriving each year. If you’re an artist, I suggest that you have 2 or 3 great songs prepared for sending to record labels and that you send them as you find a label that shows interest in your music. You should definitely include your name and contact information on the CD-R so that labels can easily get back to you.
If you can’t find an A&R song, then you probably shouldn’t be in the music business.
The A&R Duty team has the unique combination of experience and expertise required to take your musical career to the next level.
A&R Duty is a music company that works with artists and producers to help them build a career. It’s an independent company, not affiliated with any record label or music company. We are the future of A&R in Nigeria!
Our goal is to create a world-class Artiste & Repertoire Company that will help artists, musicians, and producers maximize their potential in terms of building a career out of what they love to do.
A&R Duty is a world-class artist & Repertoire Company. We are passionate about Music, the business of Music, and its future. We stand for the artists, Musicians, and Producers who create music and make it possible for us to enjoy our favourite songs and albums.
The primary function of an A&R is to discover new talents. This means going out into the world and finding people who have a particular talent, and then helping them find success with that talent.
Our primary function is to find talents in all the cities in Nigeria and discover new talents, nurture them and groom them into world-class acts that will be self-sustainable. We look at our artists as brands, which means we are committed to finding their strengths and giving them the best advice on how to build a career out of that strength.
We have an excellent team of professionals whose primary function is to guide our artists toward success. These team members are experts in every aspect of music making (recording, producing, songwriting, marketing, etc) and have worked with major acts in Nigeria.
Their passion for music; knowledge of the industry; experience and expertise make them ideal partners for your career. They stand for the artists, musicians, and producers who create music!
Our goal is simple: we want every artiste on our roster to make it big
The A&R Duty team has the unique combination of experience and expertise required to take your musical career to the next level. Our primary function is to find talents in all the cities in Nigeria and discover new talents, nurture them and groom them into world-class acts that will be self-sustainable.
Our role is not just limited to discovering new talent but also developing existing artists by helping them with their videos, branding strategies, and even networking opportunities. We ensure that each artist gets the best exposure possible from our network on social media platforms like Instagram, Twitter, Facebook & Youtube, etc as well as other online outlets like Soundcloud & Spotify, etc.
Being part of an A&R company with high standards means being willing to work hard towards achieving your dreams! With our team behind you every step of the way through training sessions & workshops we will show you why we are called THE BEST IN THE BUSINESS!
A&R jobs have a lot of appeal. You get to work with artists, help them achieve their dreams, and make good money doing it. However, there’s no guarantee that getting an A&R job will be easy. There are many factors at play when it comes to trying to find this type of position in the music industry:
You will need to stay positive and be patient. A&R jobs aren’t easy to come by, but you should know that it’s worthwhile to look for one.
To get an A&R job, consider what you want. Do you want to join a big company or go independent? Think about your life goals and how this job fits into your overall plan for the future.
Be persistent in your search for an A&R position and don’t give up! With persistence comes opportunity; if someone doesn’t respond right away, don’t assume they won’t ever get back to you keep trying until they do! Don’t be afraid of rejection either it happens all the time!
Keep learning new things every day so that when opportunity strikes (and it will), be ready with your knowledge base and experience level under lock and key so that everything can go smoothly once hired on board at whatever company holds open positions at any given moment during their hiring cycle…
You know what it takes to get a job in A&R because you’re already doing it. You’re spending hours listening to music, talking about music, and thinking about the business of music. That’s the most important thing for you to do before even considering applying for an A&R position: be passionate about music and spend a lot of time just listening to it every day.
As an A&R, you are in a unique position to understand exactly what is needed to get record label attention. You may have already started your A&R job by signing with a manager and booking gigs at venues across the country. You know what it takes to get signed because you’ve done it yourself!
As an artist, you have the additional bonus of being able to see what other artists are looking for in terms of A&R representation. You know what they want from their team members; therefore, being able to match those needs will make your job application stand out from the others. As an artist looking for work as an A&R rep, this insight will help ensure that when someone starts hiring again (and they will!), they’re hiring people who truly understand them as artists and can support them in achieving their goals in music industry success!
Getting a sense of the artist’s goals and how they want to achieve them will help you guide them in the right direction. It can also be helpful to understand where they are at in terms of their career development so that you can set realistic expectations for yourself and them.
There is no point in trying to sell an artist something that is completely beyond their abilities or comfort zone if it means compromising their integrity as an artist or producer. Understanding what makes someone feel comfortable is essential when working together with artists who are still developing as producers and songwriters, so don’t be afraid to ask about what skills or techniques someone uses regularly before recommending anything else
Your record label’s A&R department can help your artists find their labels.
If you’re considering a career in A&R, it’s important to know that there are certain things you should never do. If your artist feels pressured or uncomfortable at any point during the process of creating music, that’s not good for anyone. If an artist is only interested in signing with one label or in working with one producer, then don’t try to change their mind just because you want them on your roster. Don’t pressure them into doing anything they don’t want to do. Remember that everyone has different perspectives about what makes a song successful and how it should be recorded and produced.
You can get an A&R job, but keep in mind it will take time and effort.
The most important thing you should remember when applying for an A&R job is patience. You need to be willing to wait for replies from labels and studios, even if you’re constantly sending out your resume and portfolio work. The record industry moves slowly because there are so many people involved with each project and decisions made by the artist or label can take weeks or months as they try to figure out what direction they want their career to go in.
Your persistence will pay off eventually, though! After all the hours spent on research and networking with people who could help you land a position somewhere (including friends who know someone who knows someone at a major recording studio), this is one of those situations where it pays off being nice instead of cocky or arrogant through the entire process!
Many factors go into getting an A&R job, but it is possible to get one. You need to have connections and know people in the industry who can encourage them to hire you as an A&R. You also need some luck! The more experience you have with artists and record labels, the better your chances will be at landing an A&R job.
The A&R scout is a record label employee who is responsible for finding and signing new talent to the label. This can be a very exciting job, but it’s also hard work because you’re constantly searching for new music and sometimes the best stuff isn’t easy to find!
An A&R scout is someone who works with artists and their music, helping them create and promote their work. The first part of their title “Artist and Repertoire” is an old term for record labels but still has relevance today.
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The job of the A&R scout is to find new talent, including singers, songwriters, producers, artists in other mediums, etc. An A&R scout might also help sign up existing bands or solo acts that already have a following among fans but need help getting off the ground with record labels.
The A&R scout’s job doesn’t end there! They’ll also be responsible for finding songs that could become hits on radio stations or at clubs across the country and they’ll get paid to do this because they’re so good at what they do!
To become an A&R scout, you should be musically talented and have a good ear for music. In addition, you must possess good communication skills and can work with others. An A&R scout will spend most of their time listening to music and talking about new artists or songs with other people in the industry. They will also need to know how different genres of music fit into the industry as a whole so that they can figure out which artists might be right for different types of projects.
A&R scouts are responsible for identifying, developing, and signing new artists. A&R stands for Artists and Repertoire, which means they work to find new talent and then create that artist so they can be signed to a record label. In addition to finding new talent, an A&R scout may also help manage the careers of established artists after they are signed by a record company. They often act as a sounding board for their artists, offering feedback on song ideas or helping them decide what direction their album should take in terms of sound or theme.
A&R scouts have many duties when it comes to promoting their acts:
An A&R inspector is a person who inspects goods and services to ensure they meet certain standards. They may also be called quality controllers or inspectors. Their job is to make sure that the quality of products or services is accurate and consistent across all manufacturing plants, including food production and processing plants, pharmaceutical companies, clothing manufacturers, laboratories and more.
There are several qualifications you must hold to become an A&R inspector:
An A&R scout is responsible for finding new talent, both in the music and entertainment industry. They are also responsible for discovering new producers, writers, artists, managers, and labels who might have the potential to make it big in a certain genre of music.
A&R scouts are often responsible for scouting talent at live shows or watching them online. They will then submit demos or CDs of their work to the record label’s office where they will be reviewed by other members of staff before being passed onto legal teams who check that all rights are clear so there’s no copyright infringement taking place.
The A&R executive is responsible for finding and developing new talent, as well as the music side of a label. These responsibilities include:
The A&R scout’s duties are very similar to that of an independent music scout, but with one important difference: An independent scout can sign artists who are not signed to any labels at all. When you’re working with a major label like Mavin Records, there’s no need for anyone else’s approval you have complete control over everything related to your job title.
An A&R scout is responsible for finding new talent and signing them to a record label. They also help to develop the talent they find. An A&R scout works with artists to write and record songs, as well as promote their music.
Some of the responsibilities of an A&R scout include:
As an A&R executive, you are responsible for the following:
If you need to find the right music talent for your new album, or mixtape project with A&R DUTY. We have a large pool of talented music artists who can fit into any genre of music.
We take pride in being able to land our clients with top-notch artists/producers and video directors as well as making sure they get paid on time every time. Our track record speaks for itself; we have worked with some of Nigeria’s biggest artists including Cynthia Morgan, G-worldwide ent (Kizz Daniel), Shaydee, Dj Jimmy Jatt, and many more under the roaster of Gidioti Empire.
An A&R scout is a person who works for a record label or publishing company and finds new talent for the company. They look at the music and decide if it is good enough to be recorded on an album or mixtape. There are many different types of scouts out there, but they all have one thing in common: They want to find the next big thing!