Music Business

January 27, 2023
Music Business

Label: Why Global Recording Labels Are Expanding in Africa -Beyond World Music

Beyond World Music: Why Global Recording Labels Are Expanding in Africa

label

Music streaming giant Spotify is seemingly everywhere. But they are not the only ones expanding their activities in Africa, global music labels are increasingly looking to the continent for new artists and market leaders too. Some of these include Mavins Global, Empire, Universal Music Group, Sony Music Entertainment, Concord Records, and Roc Nation with the latter helping Nigerian artists wizkid, Burna boy, Davido and other fast-rising artists break into the US market and reach

In the past few years, Africa has emerged as a significant market for music labels.

Fueled by a growing young-people population, great musical talent, great culture, and more streaming opportunities, Africa’s music industry is booming. And the world’s major music labels are taking notice.

 

Why are global music labels expanding in Africa?

1. The continent’s population is young and growing fast: According to the UN, Africa has one of the youngest populations in the world. This means that there are plenty of potential consumers who can be reached through marketing campaigns targeting young people. In addition, many African countries have high birth rates which will result in more consumers entering the market over time. For instance, Nigeria was ranked as having one of the fastest-growing populations globally due to its high fertility rate (4) and increasing life expectancy at birth (5). Furthermore, recent data shows that Nigeria will have more than 200 million people by 2050 (6).

 

2. Global music trends are changing:

The global music industry has been undergoing some major changes recently with streaming becoming increasingly popular among consumers around the world — especially in Africa a continent Fueled by a rowing young-people population, great musical talent, great culture, and more streaming opportunities, Africa’s music industry is booming.

In 2017, Forbes reported that Nigeria was the world’s fastest-growing market for recorded music — up 20% from 2016 — and it’s not alone.

 

The African continent is a hotbed of musical activity. On top of the fact that it’s home to some of the world’s most well-known musicians (such as Fela Kuti, Angelique Kidjo, Youssou N’Dour) and of course the emerging wizkid, davido, Burna boy and the likes. new artists are emerging every day.

 

The biggest reason why major labels are so interested in Africa right now? The growth potential is huge. A study by MIDiA Research predicts that digital music revenues will reach US$2.36bn in 2022 in sub-Saharan Africa alone — representing an increase of 40% from 2018.

I hope this helps you to put your best foot forward when sending your music industry professionals a demo of your work. There is a lot of information to be gathered, but it is there for a reason if you follow the simple steps outlined in this article, you are more likely to make the strongest impression on any A&R rep that happens across your demos. Who knows? Maybe it will lead to the break you’ve been working for!

Global music labels are starting to look into new markets, especially in Africa. Our continent holds a variety of opportunities and challenges for the industry. These two factors have placed even more emphasis on sustainable growth objectives. Understanding how some global music labels have expanded in Africa is enough to pique any marketer’s interest.

Your song is your work of art. You’ll want to share it with the right people. Normally done over email and social sites, it’s not always easy to network; you don’t know who’s listening and you certainly need A&R reps contact information. I will help you set the scene for success.

 

CLICK HERE TO HIRE A&R

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January 27, 2023
Music Business

The Problem With New Music Business

The Problem With New Music Business

problem

The Problem With New Music Business

The problem with the new music industry is that it’s so difficult to find good music. There are tons of artists out there who have amazing talent, but unless you know about them, you’re not going to hear about them. It’s a shame because there are so many talented people out there who have no chance of making it big due to a lack of exposure.

Another problem with the new music industry is that there are no real labels anymore. Labels used to be able to help artists get exposure and make connections with other artists and producers, but now they’re all gone because they can’t compete with the internet. Now anyone can put up their site and sell their albums without having any help from anyone else. This means that if an artist wants to get their music heard by anyone else, then they have to do it themselves through social media or websites like SoundCloud or audiomack. This kind of defeats the purpose of having a label in the first place because now labels don’t have any control over what happens with the artist’s career anymore. They used to have more control over things like where an artist performed live or how much money they made from their album sales

The music industry has always been a bit of a mess. However, the digital age has made things even more complicated. Digital distribution has brought many positive changes to the industry, but also some negative ones.

 

Digital Distribution

The biggest change in the music industry is how music is distributed. In the past, physical media like CDs and vinyl was the only way to listen to or buy music. Nowadays, it’s possible to buy or stream songs at home on your computer or mobile device. This has caused a shift in how artists make money from their work.

The internet makes it easy for anyone to pirate music for free (even if they don’t realize it). Because people can get their hands on music so easily, it’s hard for musicians to make money from their work unless they’re famous enough to sell out concerts and make money from merchandise sales.

 

Piracy

Piracy is one of the biggest problems facing the modern music industry because it devalues art by making it easy for people to download songs without paying anything or even being aware that they’re stealing someone else’s work. Piracy also hurts musicians financially because they aren’t getting paid when fans steal their music instead of buying albums or attending concerts where artists make most of their money

problem

The music industry has been changing at a fast pace over the past few years. The internet has given us access to more music than ever before, which is excellent for listeners but problematic for musicians.

Music streaming services like Spotify and Pandora have become hugely popular ways for people to listen to their favorite tunes. However, these services don’t pay much money to artists unless they can prove that they’re popular enough to make the service money. This means that new artists are often left without any income from their work if they don’t have enough followers on social media or other websites.

Another issue facing new artists today is that they have to compete with older artists who already have large followings when it comes time for record labels to promote their albums. This means that some talented new artists never get a chance because there’s simply no room on radio stations and television channels for them.

Another problem with the current music industry is that it’s hard for bands outside of major cities like Lagos, Nigeria to get noticed by record labels and promoters unless they live there because these cities tend to be where most of the industry activity happens.

Team

The music industry is saturated with new artists, and it’s difficult to stand out. It’s a problem that’s been compounded by the internet, which gives everyone access to all of the tools they need to make good music.

problem

Getting a team together to help you succeed in this world is tough, but it’s necessary if you want to have any chance of success. If you’re trying to be an artist who makes their music and performs shows, here are some things you should keep in mind:

 

You need a producer and engineer who can help you make your songs sound great on all platforms.

You need graphic designers to create album art, t-shirt designs, and other visual elements that represent your brand. You also need someone who can take photos of you performing or doing whatever else it is that makes up your image as an artist.

You’ll also need someone who can build websites and social media pages for you so people will know how to find out more information about your music and upcoming shows.

 

Touring Cost

The music industry is a very unique business. It’s one of the only industries where people will pay to go see an artist perform live. But it’s also a volatile industry, with huge swings in sales and profits.

The music industry has been changing dramatically over the past decade or so, from downloads and piracy to streaming services like Spotify and Pandora. New artists face more challenges than ever before — and some big problems are facing the industry as a whole.

 

Touring Expenses

One of the biggest problems for new artists is touring expenses. The cost of touring is high, especially for contemporary artists who don’t have enough fans to sell out venues on their own. Touring expenses also include travel expenses and paying your bandmates (or other people) to join you on tour.

If you want to tour at all, you need to have enough money to support yourself while on tour — and that’s hard if you don’t have enough fans yet!

 

The goal of this blog post was to show why the label music industry has been disrupted. Labels are having a hard time coping with the internet and the new types of artists it is bringing in. The record labels of today really do not know what to do when it comes to dealing with the modern artist, their fans and social media. This shift in culture is happening very quickly and it seems that the record labels don’t know how to adapt.

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January 27, 2023
A&R

Huge: How do A&Rs Make Money and What Does Their Job Entail? 2023

How do A&Rs Make Money

How do A&Rs Make Money
How do A&Rs Make Money

How Many A&R Make Money?

A&R representatives, or “A&Rs,” are the people who work with artists to help them record their albums, find producers and songwriters, and more. They’re also responsible for signing artists to record deals and creating a marketing plan around their music.

The A&R position can be both rewarding and extremely challenging. To succeed in this role, you’ll need to have an in-depth knowledge of the music industry, as well as an understanding of how to market your artists’ work effectively. A&R reps typically work for labels or management companies that represent artists. Their primary responsibilities include:

Managing artist development: A&R reps are responsible for developing talent from the ground up. This includes everything from finding new artists to coaching them on stage presence and performance skills. A&R reps also work with managers and agents on behalf of their clients to secure gigs, tours, and appearances on television shows or at festivals.

Managing artist contracts: A&R reps negotiate contracts on behalf of their artists with record labels, publishers, and other entities involved in creating an album or single release.

 

This includes negotiating royalties, advances, and other contractual terms so that they’re fair for both parties involved in an agreement

How do A&Rs Make Money
How do A&Rs Make Money

A&R reps are typically paid a percentage of the artist’s royalties and other income. The exact amount varies depending on the record label, but it’s often between 10% and 25% of the artist’s publishing royalties or revenue from sales or licensing.

For example, if an artist earns $5 million in royalties over the course of their career and the A&R rep gets 15% of that money, they’ll earn $750,000 (15% multiplied by $5 million).

 

What the A&R Rep Does

The A&R rep is the person who signs and develops new artists, as well as helps them to create their music. The A&R rep has many roles, including finding new talent and signing artists to record contracts with their record label. They also help develop careers for their artists by helping them find producers, songwriters, and other people who can help them make their music sound great.

 

How an A&R Rep Finds Talent

An A&R rep finds new talent by listening to demos sent in by artists’ managers, By social media platforms, or by going to live shows where they can meet artists and watch them perform. If they hear someone they like, they approach that artist’s manager and try to get a meeting set up with him or her. Once they meet with an artist, they’ll try out different songs on them to see how well they work together musically. If these meetings go well, the A&R rep will sign that artist to a contract with his or her record label.

How do A&Rs Make Money
How do A&Rs Make Money

After The the Deal Is Signed

After a record company signs an artist, it is the A&R rep’s job to help build the artist’s career. The A&R rep often works closely with the artist and his or her manager to develop the artist’s image and music. The rep will also work with radio stations, television shows, and other media outlets to promote the artist and his or her music. In addition, an A&R rep may book concerts for their artists or arrange for them to appear on television shows like American Idol or The Voice.

The A&R rep may also be responsible for selecting songs for an artist that they want to be included on an album. The rep listens to new songs submitted by songwriters and decides which ones are good enough for inclusion on an album. If a songwriter does not submit a song that is good enough for one artist, he may send it along to someone else at the same record label who needs new material for a different artist in their stable of artists.

The A&R rep is the person who finds new artists, develops them, and helps to get their music heard by record labels. The A&R rep will also help to manage the artist’s career once they’re signed.

The job of an A&R rep is not just about finding new music; it’s also about helping the artist grow as a performer and a musician. One of the most important functions of an A&R rep is to find new talent and allow help that artist develop into a successful performer.

 

The Importance Today

In today’s world of music, there are thousands of artists looking for a big break in the business. Many people think that being signed by a major label is all it takes to make it big, but this isn’t necessarily true. Today’s music industry has changed drastically from years past, largely due to technology and social media taking over everything we do online. The internet has brought us closer together than ever before; this includes musicians who are all trying to get noticed by fans all over the world through social media sites like Facebook or Twitter. This has become one of the best ways for musicians to market themselves today because it allows them to reach out to millions of people in just minutes!

The job of an A&R rep is to scout and sign new artists, as well as develop existing artists. A&Rs are also responsible for overseeing the careers of artists they have signed. This includes things like negotiating contracts, making sure that albums are promoted properly, and helping to plan tours.

 

Jobs Opportunities

A&R reps can work for record labels or be self-employed. In either case, they may be involved with several different artists at once. A&R reps typically work with several different genres of music, although some specialize in one type of music (e.g., afro beats, hip hop, R&B, etc).

The following are some examples of positions held by A&R reps:

Senior A&R Executive: Senior A&R executives oversee all aspects of an artist’s career and work under the supervision of the president of the company or label they are working for. They may also have their staff and assistants who carry out various tasks related to signing new artists, developing existing artists and promoting albums and songs on radio stations, television shows, and other types of media outlets that play music videos, such as HIP TV, M TV BASE, etc.

A&R reps are responsible for scouting out new artists and developing them into stars. As you might imagine, it’s a very competitive field with lots of competition from other A&R reps who have similar goals.

So what does an A&R rep do? What do they get paid? And what are the steps to becoming one?

 

Here’s what you need to know about becoming an A&R rep and making it in the music business:

A&R stands for Artist & Repertoire, which means that the person in this position is responsible for finding new talent and then molding them into stars. They’re also responsible for choosing songs and overseeing album production by signing off on budgets, approving artwork, and more.

What You’re Likely to Get Paid?

A&R reps can make a lot of money, but they don’t always. The average salary for an A&R executive is $77,000 per year. If you’re an A&R rep at a major label, your salary may be higher or lower depending on how successful you are at signing artists and getting them recording contracts. If you’re working as an independent A&R rep, like me, your payment will be much higher.

As an independent A&R rep, I charge 6 figures per artist that I sign to my label. That’s the price you’ll pay if you want me to find you a deal with one of the major labels. If I sign an artist directly to my label without going through a major label first, then I charge less. (because it’s easier for me).

 

Music Publishers

Music publishers are the people who handle the songwriting credits and royalties. They act as a liaison between the artist and the record label, ensuring that the songwriter is compensated for his or her work.

The A&R rep often works with music publishers to make sure that they have all of their ducks in order before they send out tracks to labels. This means checking up on things like copyrights, publishing splits, and royalties owed. If you’re an artist who has written songs for other artists, you need to know how much money you can expect to make from them.

A&R reps can help with this by keeping track of royalty splits that were agreed upon in contracts. They also ensure that everyone involved receives their fair share of royalties when they’re due!

Pro and Cons

The A&R rep is an important member of a record label, who helps to find and develop new artists. They also have other tasks that help the label, such as creating compilations or writing liner notes for albums.

The pros of being an A&R rep include:

    • The ability to work at home
    • Being your boss

The cons of being an A&R rep include:

    • Working long hours
    • Long periods of unemployment

conclusion

music companies are responsible for the production of albums and singles, the promotion of albums and singles, the marketing of albums and singles, the time scheduling of album recording sessions and singles recording sessions, the correct signing of new artists to contracts that are fair to both parties, and more. It is a difficult responsibility. A&R representatives are also responsible for some of these things as well, but they’re also required to be great listeners–not necessarily good musicians–to be able to tell if an artist or band will be successful on stage and record with their recently signed contract. They must be professional when meeting with the artist and his or her band members during the signing process so trust will be created between the two parties. They must be able to effectively tell when an artist needs help in getting their band’s career off of the ground again by issuing them either a letter or a phone call or by having dinner or drinks with them so that they can better assist them from thereon out toward success. And if you want your artists to not get lost in the shuffle of all of the other bands out there now competing for fame (which is more difficult than ever these days), they need an A&R rep they can trust wholeheartedly.

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