The function of A&R rep in the music business



In the music business, there are a lot of roles and jobs. A&R reps are one of the most important functions in the industry. So what is an A&R rep? Who is this person and what do they actually do? In this article, we will discuss what an A&R rep does, where they work, and why it’s so important to have them involved during production.

A&R – Artists and Repertoire

The A&R rep is the person who represents the artist.

The A&R department is responsible for signing new artists and overseeing the development of their careers. This can include recording, marketing, and promotion of an artist’s work;


coordinating with radio stations and TV networks regarding airplay; managing live performances; handling publicity matters; planning tours (if applicable); etc.


What does the A&R Rep do?

The A&R Rep is the person who finds and signs new artists to a label. They are responsible for finding new talent, getting them into the studio, and getting their music out to the public.

While this may seem like an easy job to do, it’s actually quite difficult. The A&R Rep needs to have a wide range of contacts in order to find new talent. They need to know people who are connected with musicians, producers, and songwriters so that they can get in touch with potential artists before they’re signed by other labels or managers.

A&R Departments

A&R departments are usually at record labels, but sometimes they can be found at publishing companies or management firms.

A&R reps have a lot of power in the music industry because they’re in charge of signing new artists to their label or company, and helping develop those artists’ careers. An A&R rep will typically work one-on-one with the artist(s) they’ve signed by helping them write songs and coordinate their schedules with other musicians and producers who are working on albums with them. The job can be challenging because it requires good communication skills, patience, persistence when dealing with others who have control over what happens next (like managers), being able to see potential where others might not see it yet (this part is key!), being able to say no when necessary…the list goes on!

After The Deal Is Signed?

  • Once the deal is signed, the A&R rep becomes responsible for the artist’s career.
  • The A&R rep will work with the artist to develop their sound and image.
  • They’ll help the artist find new opportunities for collaboration or performance, such as shows and tours.
  • They’ll also help market and promote their music, giving them an opportunity to build a fanbase through social media promotion and more traditional means like radio playlists and print ads in magazines.

The Importance Today?

It’s true that A&R is a less-talked-about role in the music business. But it’s not an antiquated one, nor should it be viewed as obsolete. While we often think of A&R as meaning record label executives who scour the world for new talent, what they do today remains largely unchanged: they are responsible for finding and signing artists.

A&R reps can be found at any level of the industry – from independent artists to major labels – but their job is essentially the same regardless of how big or small their organization is. The role itself hasn’t changed much since its introduction over 150 years ago; instead, technology has allowed people to better network with one another and make connections more easily than ever before which means that opportunities exist everywhere!

The responsibilities of an A&R rep include conducting extensive research on potential talent (including listening to demos), meeting with bands/artists directly or via email/phone calls/Skype conversations, and attending live shows when possible (a great way for you both parties get comfortable with each other), forming contracts between yourself & artist(s) if appropriate…

Jobs Opportunities

The music business is a complicated ecosystem that requires a number of roles and positions in order to operate smoothly. The role of an A&R rep helps to ensure that the quality of the music being released is top-notch, so it’s important for them to be aware of what’s going on in their industry at all times.

A&R reps are responsible for scouting new talent and artists, as well as determining whether or not they should be signed by record labels. They also have a hand in selecting songs and albums that will be released on their record label, as well as overseeing each artist’s creative process while they’re making new music.

What You’re Likely to Get Paid

A&R reps are paid on commission, so they make money when they sign artists. The range of payment is between 10% and 30% of the artist’s income. The more successful an artist is, the higher percentage you’ll likely receive.

For example: if you sign a band that makes $100k/year and their album sells 1 million copies in its first year, your agent will likely get around 20% (1/5th) of those royalties—but there’s no way to guarantee that number because it depends on many factors including how much money was spent on marketing efforts such as touring and merchandising during that time period.

Music Publishers

Music publishers are the people who help songwriters get their songs published, and then make sure that the song is used in the right way. They also get a share of the profits from the song.

In addition to helping to promote and market the song, music publishers make sure that it gets used in movies and TV shows, as well as on commercials and in video games. They negotiate deals with record labels to allow artists to record their writers’ works on those labels’ rosters.

The Pros and Cons

  • Pros:
  • You will get to work on a lot of music projects.
  • You can help an artist get their music out there and give them opportunities they might not have had otherwise.
  • Cons:
  • There are a lot of artists who contact A&R reps with their material, so it’s hard to find time for all of them.


You can do it yourself. If you have an idea and a passion, you may want to take the DIY approach. You will write your own material, manage your own career, hire your own lawyer and accountant, and perform in front of an audience on stage. In order for this to work out well for you, however, there are several things that must be considered:

  • You need to find some time throughout the day when no one is around because you need personal time; time dedicated solely to writing songs with no distractions from anyone or anything else (including social media).
  • It would help if you had someone with experience producing records because this person knows how everything works within the studio environment (i.e., recording equipment). They also know what kind of equipment should be used during the recording process along with any other details regarding music production such as mixing down tracks after they’ve been recorded onto analog tapes or digital files stored on hard drives or memory cards.”


A&R is a complex and challenging job, but it’s also a fun one. If you love music and want to be involved in the process of discovering new talent and signing them to labels, then this could be your dream job!