Since we started back in 2006, we’ve always made artists our first priority. This new feature helps artists, managers, and indie labels track measurable success on TikTok, and we’re stoked to be able to offer it before anyone else.
“How people are consuming and interacting with music is evolving at such a rapid pace. As a distributor, it’s critical that we move quickly to get this data into the hands of our clients so they can maximize their reach. Our team is laser-focused on delivering value and we’re excited to be the first distributor to offer this level of insight into TikTok data,” says Symphonic VP of Product, Ali Lieberman.
This tool makes it easier for creators to understand the TikTok metrics that really matter and helps maximize the impact of their future TikTok marketing campaigns. Importantly, Symphonic’s proprietary TikTok analytics makes the distinction between views and creations. While view counts get a lot of attention, it is creations that actually drive royalties on the platform.
The new tool delivers comprehensive and easy-to-read metrics on how many videos have been created using an artist’s music as well as how many views, likes, comments, and shares the video generated.
Navigate to this feature by clicking on Analytics -> TikTok
The landing page provides a catalog-level view of performance across the entire catalog on a given date range that you can change. The page is broken down into the following cards:
Activity counts are displayed for Videos and Views. The video count is the metric that generates royalties. Hovering over any bar will show you the detail of a specific day.
Activity counts are displayed for each time the video using your music receives a Favorite, Comment, Share, and Like during the time period selected across your entire catalog.
Each section shows the top 5 entries sorted by Videos (created) in descending order (e.g., the Territory section shows the top 5 countries where videos were created on TikTok using your songs). Click the ‘View All’ button to see more data if available.
Source symphonic distribution
I’ve been a Spotify user for years, and I’m always learning new things about it. The best part of using Spotify is that it’s constantly improving thanks to its algorithms — and you never know what you might discover next! In this article, we’ll discuss how the Spotify algorithm works and how it affects your listening experience on the service. We’ll also explore how you can use your personalization algorithm to improve your Discover Weekly playlists.
The reason why it’s secret is that Spotify does not disclose the algorithm to the public, and it’s constantly changing. The Spotify team updates it whenever they find any flaws or bugs in their system, so you never know what will happen next with your music.
The algorithm is made up of many algorithms working together to deliver you the best possible listening experience. It uses machine learning to improve itself over time.
In addition to your listening habits and social media activity, the algorithm also considers how other users are interacting with your music.
Spotify uses all of these factors to create a personalized experience for each user. This means you might see one kind of playlist in one week and something completely different the next time you log on–but that’s okay! You can always find what you want on Spotify if you know where to look and how best to use their tools (like those featured here).
Spotify’s algorithm is what drives your Discover Weekly playlist.
Discover Weekly uses machine learning to recommend songs to you. It is a personalized playlist that is based on your listening habits, so it can help you find new artists and genres that you might like without having to spend hours searching for them.
There are two kinds of algorithms — personalization and discovery. Yours does both!
Personalization is about making your experience on Spotify better. It’s what makes the app feel like it knows you so that it can recommend music that fits your tastes and moods, or help you find new artists to love. Discovery is about finding new music that you’ll love: whether it’s an album by a band you’ve never heard before or an artist with whom you share friends on Facebook (or both).
The Spotify Algorithm is constantly changing. The way it works is that, as a creator, you want to make sure that your music is being heard by as many people as possible. This means uploading new songs and promoting them through social media channels like Instagram and Twitter. It also means getting your fans involved by sharing links with them so they can listen before they buy!
Once you have all of these things in place, then comes the hard part: waiting for results from the algorithm. While there are no guarantees when it comes to what will happen next (or even if), there are some things we know about how this process works at its core level–and we’d like to share those tips with our readers here today!
A&R stands for Artists and Repertoire. This is the division of a record label that is responsible for talent scouting and the artistic and commercial development of the recording artist. It also acts as a liaison between the artist and the record label. The role of A&R has three main responsibilities:
A & R can sign new or established talent to the company’s roster. They then continue to work closely with the artist, acting as their liaison to the label’s business affair department and as an advisor who will help nurture a certain sound and image Their duties include listening to demos, aligning artists with the right producer, and offering creative input. for the unsigned musician, A&R can be the gatekeepers of the industry. It is not their job to keep you out, so much as it is to find marketable music for their company. A&R reps are the musicians’ point of contact at the label during contract negotiations. They also play an important role in the development of the artist – how the band will be marketing, sometimes choosing songs for the musicians to record if they don’t write their own material, and building a basic promotional foundation for the album and the band.
According to Allison Klein of How Stuff Works, A&R is seen as the glamorous part of working in a record company:
This is because A&R is in charge of discovering new talent. A&R people work very hands-on with the artists that they “sign.” (When a record label “signs” an artist, it simply means that the artist makes an exclusive contract with that record label.) They do everything from assisting with song selection to choosing the people that will produce the album to deciding where the album will be recorded.
As you can imagine, going to clubs, scouting new talent, chatting it up with recording studios, superstar producers, and the such, makes this one of the most sought-after jobs in the recording industry.
As the undisputed leader of A&R (Artists & Repertoire) in Nigeria, A&R Duty is an A&R services company with a difference. Where other companies claim to be one thing and turn out to be something else, making promises they can’t keep, we are honest and respectable people who believe in quality and value for money. We are true professionals who put YOU first.
A&R is a music industry task that has been around in Nigeria but still remains unknown to a large number of Nigerians. What exactly is the role of an A&R? With the gradual take over of social media in Nigeria and the need for new music and songs, A&R becomes even more relevant within the Nigerian Music Industry.
What’s the Meaning of A&R
A&R is a term used in the music industry that stands for Artists and Repertoire. A&R people are responsible for scouting new talent, signing acts, running an established artists’ career, and they often come up with creative new ideas to keep the musicians popular. Sometimes A&R personnel get involved in an act starting from recording part of their demo recordings to producing their debut albums.
An A&R representative plays a pivotal role in the industry. An effective and professional A&R rep can find, pinpoint, and develop new artists, while shunning those with insufficient talent from ever releasing an album. Naturally, due to their importance in the business, some A&R reps earn large salaries in the seven figures, while others make small fortunes for themselves. No matter what the salary, these individuals must keep up with new music trends, listen to hundreds of albums each month, work long hours, go to many concerts and scout anywhere they think they might find the next big name.
Our Services
A&R DUTY is the only Independent A&R firm that signs and empower A&R Officer/Managers to join forces and respond to artists.
We are a team of A&R and music experts who conceptualize and execute bespoke artist development services to support our clients’ artists’ general careers, including their singles, album releases and tours. We design and develop artist strategies, target fan bases and generate public awareness.
A&R DUTY offers A&R services that are unparalleled. The services it offers include:- Signing and educating A&R. Signing, training and empowering artists for you to maximize your long-term brand success.- Acquiring and developing new talents or independent artists with their fan pages from grassroots to major online commercially successful artists. We also provide music production services to most of the signed acts we handle depending on the genre of music they are related to.- Managing your offline activities.- Promote your brand through quality digital marketing.- Sales and marketing strategies.
We can’t deny that Music is an integral part of us and has the capabilities to shape our lives.
If you’re looking for A&R Services in Nigeria, then our A&R department can help. We work with A&R and artists to produce music that gets airplay and helps gain fans. Our Music Selection Team (MSL) and A&R Department can also assist on finding producers, engineers, and even PR companies and shiz like that.
A&R Duty is a rating system that rates artists and their music on four different disciplines: Relatability, Delivery, Replay Value and Mixing. We have created this company to help bring artist development to the forefront of the modern music business and bring about a positive change in the way artists push their music.
At A&R DUTY, we know that the most effective method of identifying hits is to find songs that truly resonate with our audience. We design innovative A&R services and techniques that are proven to get us closer to pinpointing these songs. Our dedicated teams of music experts and specialists help us uncover this untapped potential in your tracks and ensure that they are positioned to hit with listeners around the world.nThe Audience must be able to relate to a song. The kind of lyrics you have in your music determines the audience that will listen to your piece. There is a correlation between lyrics and audience. A bad lyric can make listeners become bored but a good lyric gives listeners something to relate to and appreciate.
It’s one thing to have a track, or even an album that you feel represents you well. But it’s another thing to know how the music will be received by the listeners. The best way to do this is to get the perspective of someone in your target audience, and A&R services can provide that type of insight. An A&R representative can listen to your music and offer their thoughts on how popular it will be, what genre it would fit into, or several other things depending on the specifics of your project. Once you know this information, you can make adjustments based on their feedback and give your project the exposure it needs to succeed in the long run.
Are you looking to take your brand to the United States or across the world? Are you hoping to get a contract signed in Nigeria? Are you struggling with trying to find local music? Then you’ve come to the right place. If you’re facing these issues and many others, then A&R DUTY is the answer to your problems. Our team of dedicated professionals has 20+ years of experience in the music and entertainment industry. We know how to help you build your foundation and secure your future.
While people may not directly know the term “A&R”, they are definitely familiar with music albums and the process behind the album. The term A&R managers were borrowed from the record industry and have been extended to describe anyone who is involved in the process of selecting which songs will make it on a musicians’ album.
Africa is a huge continent and so is the music industry. The number of music producers in Africa is too high to count and it’s only getting bigger by the day.
In this article, we’re going to look at how to become an A&R (Artist & Repertoire) executive in Nigeria. What does it take? How do you get there? We’ll also look at some tips for aspiring artists who want to follow in their footsteps.
If you’re not from the music industry, then you might not know what an A&R executive does. An A&R is part of an artist’s team that deals with their career development. They work closely with artists, producers, and managers to ensure that the artist’s career goes well.
An A&R executive will often have contacts within different areas of the music industry such as marketing agencies, radio stations, and record labels. This means they can help artists promote themselves effectively and gain exposure in other areas of the business too.
A&R is an acronym for “Artists and Repertoire”, which is the department in a record label that finds and signs new artists. It is also called the talent scout or talent scout, who looks for new talent to sign. The A&R team also decides how the artist should be marketed, what songs should be released as singles, and what other artists should be promoted together with them.
In addition to finding new artists, A&R also helps to develop existing artists by helping them write their songs or choosing songs for them. For example, if you want an artist who has never written his material before, then your A&R person can help him find songwriters who will write songs specifically for him. In this way, an A&R person can help take an artist’s career to a higher level by guiding all aspects of music production and promotion.
The only place you can Hire A&R in Africa or Nigeria is A&R DUTY, although there is a couple of Record labels offering A&R service as a division of a record label but here in A&R DUTY we operate as an independent A&R company that focuses only on A&R.
We are the only independent A&R company in Nigeria that offers a full A&R service to artists and record labels. We do everything from scouting for top talents across Africa to signing them to major record labels in Africa, Europe, and North America.
We can also help you with your project whether it’s a single or an album by scouting for producers, mixing engineers and mastering engineers, etc.
Being an independent A&R, A&R DUTY does Music research across Africa & Nigeria for interested Record Labels, Record Producers, Record Companies, Music Publishers, and Advertising Agencies. Our Interested Clients include American record companies and production houses (like Sony music and others), European record companies (like Universal music), British music publishing houses (like Universal music), and leading Nigerian record labels. We connect African musicians with the world via the Internet by setting up Artist’s pages on their behalf.
In the music industry, Artists and Repertoire (A&R) is the department of a record label or music publishing company that is responsible for talent scouting and overseeing the artistic development of recording artists signed to the label.
The A&R manager’s job is to find new talent to sign, budget releases, and promote and market records. A&R men were originally employed by record companies to search out promising talent and match them with producers, musicians, and arrangers. They would listen to tapes sent in by singers who wanted a career in show business. If the material was suitable for release, the A&R man would recommend it to his boss who would then arrange for an audition with the artist. The term originates from the early days of sound recording when all production roles were consolidated under a single individual called an ‘A’ list artiste or repertoire man (because he handled all performances).
A&R teams at labels typically include a head of A&R, assistant A&R managers, marketing and promotion executives, as well as interns or assistants. They are responsible for scouting new talent and signing them to record contracts with their label.
A&R teams also handle the artistic development of their artists once they’re signed. This can include everything from choosing producers and songs for an album to helping manage the artist’s image and career trajectory.
A&R is a vital role within the music industry. It is a job that involves identifying new talent, developing artists, and working with them to ensure their success. A&Rs are responsible for signing new artists, helping them develop their sound, and delivering songs to labels for release.
The responsibility of an A&R lies in finding the right artists for your label, which can be a challenging task. The only way to be successful in this role is by knowing what you are looking for and being able to identify those qualities in an artist.
When it comes to A&R, there are many things that you need to consider when making decisions on which artists will be signed by your label. This guide will give you some tips on what to prioritize as an A&R when scouting new talent.
To me, the most important thing is the music. It has to be good enough to stand on its own. If it’s not good enough, then everything else is irrelevant. The only way that you can really know if it’s good enough is by listening to it. So that’s what I do first — listen to music.
know about what makes them special as a person and an artist, as well as what their life experiences have been like up until now. What are their goals and motivations? Who inspires them? What inspires them? Who do they look up to? What do they want their legacy to be? What do they hope people will remember about them when they leave this world? I ask these questions because I want to get a sense of who they are as a person so that I can better understand why they make the music that they make and what kind of music would best represent who they are as an artist.
Another thing to look for in artists is whether or not they have a strong network of people around them who believe in them and support them unconditionally — both
Be sure the music is original. Look for songs that aren’t derivative of other artists or styles. It might just be the next big thing if it doesn’t sound like anything else!
The song has a memorable chorus or hook. A catchy melody that sticks in your head is always a good sign of potential hit material. You can tell who wrote the song by listening to it once or twice and paying attention to who wrote it (if you don’t know already). This is true of any songwriter, but especially true if they have written multiple hits and/or had their songs covered by other artists.
Collaborating with other A&R teams – You don’t have all the answers to identifying and developing great talent; other A&Rs do! So reach out to them and ask for their feedback on certain artists or projects that interest you. Let them know what kind of music you’re looking for and see if there are any names they can recommend. Also, think about ways you can help them out too! For example, if they’re working with an artist on a single release or EP release.
The most important thing to do as an A&R is to be able to identify a great artist when you hear one.
this is a broad topic, so I’m going to break it down into three parts:
Identifying a great songwriter/artist
Identifying a great producer or feature artist
Positioning (the best winning opportunities for your artists always)
There is a lot of marketing terminology thrown around in the music industry. It’s pretty confusing for musicians, and if you are trying to find information about your options, it might be hard to discern all the different types of music marketing platforms out there for musicians. Six main forms of music marketing platforms are available to musicians. And those are:
Marketing platforms of the music industry can be divided into the following types:
Social media marketing is a powerful tool for customer engagement and building brand awareness. However, to build a following on social media, you need to understand the demographics of your target audience and set goals in terms of web mentions or content engagement metrics. In the digital sharing age, your fans are the media itself, one that can sometimes be much more powerful than conventional communication channels. However, don’t forget about other channels. Social media marketing should be just a part of your overall communication strategy.
Social media has become an integral part of modern marketing strategies for small businesses. As this trend continues to grow with each passing year, social media marketers continue to refine their methods and focus on new strategies.
When you’re looking to reach out to a specific audience, digital advertising is a great way to go. Digital advertising allows you to choose not only the time and place of your communication but also the type of people you engage with. Advertising through social media (e.g. Facebook ads), search engines (e.g. Google AdWords), digital displays, or even digital audio platforms of Spotify/Pandora allows you to target people based on demographics (age, location, income, etc), musical preferences, and interests.
This is different from physical space advertising like OOH (out of home) advertising — although it remains reserved for more popular acts, targeting wider audiences — because it allows us to target people based on their interests and preferences rather than just their location or age range.
Paid advertising is a great way to get in front of the audience, but it should be approached with caution — the acquired traffic won’t stick around for long if you’re not able to spark an organic interest across other channels and platforms.
When it comes to cultivating a loyal fan base, direct-to-fan communication is crucial. First and foremost, music is a passion and part of people’s identity. Direct engagement helps to build a deeper connection with your audience — and that is something that can come a long way in the music business.
Emails, text messages, or direct messages over social media — whether manual or via bots — will help you build a tight-knit ring of fans that will stick with you (and consistently support you).
Digital Service Providers (DSPs) play a crucial role in the digital music consumption landscape. They help artists reach their fans and grow their careers, by distributing their music to the various platforms that host playlists.
Spotify, Apple Music, Amazon Music, SoundCloud: the digital music consumption landscape is made up of dozens of DSPs. Getting in front of the audience of these platforms is key to expanding your fan base and growing your career.
One of the most prominent channels to reach the audience of the various streaming platforms are playlist placement. That’s why the playlist strategy is now at the heart of any music marketing campaign.
Playlists are a powerful tool for digital service providers to connect with their listeners, but they can also be dangerous if you’re not careful. There are five types of playlists on DSPs:
Generally, playlists on the DSPs can be divided into five types:
Today’s most successful artists are building their brands on multiple platforms. And one of the best ways to do that is through a playlist.
Playlists can offer a vast opportunity to reach new fans, but at the same time, they put the artist at risk of being reduced to just another name in a long list — so you have to build your story on other platforms first and turn the streaming audiences into fans who will go out to your shows.
In the music industry, there are few things as important as publicity. It’s a good thing, then, that there are so many ways to get your name out there:
Promotion of this kind of free advertisement — except that it never comes for free. It would help if you had a PR strategy, a network of connections across different mediums, a press event, and a solid (and preferably data-based) pitch. News doesn’t create itself, so musicians have to work with journalists and media pros to make it happen.
The world is more connected than ever. And while music was always a social phenomenon, the digital space has made the world even more connected than ever. Digital Word-of-Mouth can now travel around the globe overnight and turn an unknown artist into an international sensation.
Right now, TikTok is the user-generated content platform on top of everybody’s mind — but the fan-driven content can live on several platforms: from Twitter to YouTube to Spotify (remember those user-generated playlists?). However, you have to remember that virality doesn’t just happen — it’s always driven by a solid strategy.
No matter what kind of music marketing service you need, there’s a platform out there for you. But the world of music promotion is incredibly complex, and it can be not easy to know where to start. These six music marketing platforms offer a variety of services, so no matter what your needs are, you’ll find something that meets your criteria. click here to hire a professional
Artist and Repertoire (A&R) Representative Job Description, Career as an Artist and Repertoire (A&R) Representative, Salary, and Employment.
Training/Educational Requirements: Bachelor’s degree preferred
Median Salary: you may earn anywhere from as low as $18,000 up to over $85,000.
Geographical location may play a role.per year
Job Prospects: Fair
Artist and Repertoire (A&R) Representative job description, a career as Artist and Repertoire (A&R) Representative. What is it? The artist and repertoire (A&R) representative is the liaison between the record company or the artist and his/her audience. It’s not a new idea but was rather a very common practice in earlier times when artists would go out themselves to meet their listeners, fans, and clubgoers. Nowadays, this role is left for the A&R representative to perform given that many places require on-site management to perform their tasks more effectively. However, it is also true that most of these places have reduced their involvement with the public so it might be better for your selection if you can get into a place like this despite being without training since that way you can get on with other tasks more easily than by performing them by yourself .nnTraining/Educational Requirements Most A&R representatives have little formal education in terms of their training. It has been said that having a degree or certification can be helpful, but this is not always the case. The important thing to remember is that A&R representatives are more than just high-level record label managers and are likely to be involved with some of the day-to-day tasks associated with running an office. Many A&R reps choose to learn on the job instead of continuing their educations, but there are still benefits for those who decide to go back for further studies.
To become an A&R rep, it is important, to begin with, the basics. To be a successful A&R rep you will need to have some level of experience working in a music business environment, ranging from internships and small gigs in a local promotion company, to working as part of a staff at a label. Having this experience can help an individual improve their resume and open them up to being hired for more big projects that require knowledge or experience in the field of music. Also, having previous work experience as an artist can help by making one more believable when sitting down with record labels at job fairs or through networking events such as industry conferences and workshops where one could meet people who create similar projects and therefore might use their services again down the line.
In the music industry, there is always a need for artists and repertoire representatives. Many people are interested in this job, but it can also be a highly competitive field. The competition is so great that many people may apply or even interview for this position. Job seekers need to understand the requirements of this position and be prepared to market themselves as well as their skills and experiences. This requires building marketable experience through internships (paid and unpaid), taking advantage of effective networking opportunities, submitting professional resumes and cover letters, knowing how to prepare effectively for interviews, and knowing what questions will be asked at each stage of the hiring process.
The job of an A&R representative can be an extremely fast-paced and stressful environment. Artists may be found at a recording studio or prepping for a performance, or they may be traveling. The work environment for A&R representatives can change every day because of this constant travel. There are often deadlines to meet, bosses, breathing down your neck, and pressure from the potential label to make decisions fast.
Reputation and experience are the two most important factors when it comes to determining how much an A&R representative earns, although experience can become a factor only after years in the field. However, there’s also no set pattern; A&R representatives may earn anywhere from as low as $18,000 up to over $85,000. Geographical location may play a role.
Job Descriptions and Careers, Career and Job Opportunities, Career Search, and Career Choices and ProfilesCommunication and the Arts
Getting the attention of an A&R can be difficult, but there are some things you can do to increase your chances of being seen by one. An A&R is responsible for signing new artists and developing careers. Not only does this person see potential in your work, but he or she can also provide feedback on how your music will fit best in the high-profile industry it was created for.
In today’s music industry, branding can play more of a role in an artist’s success than the music they create. Artists are not merely selling their music; they’re selling an image, an experience, and a message which defines them.
An artist is defined by their brand. People will remember the name of an established musician or artist much more than a person with no brands at all. You need to build your brand to get A&R (artists and repertoire) attention. This post will help you do just that!
A&R reps take more interest in an artist with a strong fan base. Expand your fan base by:
Having an established brand can give you an edge over other brands and producers. The more momentum and excitement you can build around your brand, the more likely an A&R will take notice.
Building relationships and networking in the music industry is always helpful. Boost your chances of getting noticed by making connections. Get out and connect with people, regardless of their status. Try to meet other artists, producers, DJs, publicists, booking agents, label staff, fans, and anyone else in the music scene. These connections could lead to opportunities. But you must be professional and approach them in a way that makes you seem like a businessperson.
Music discovery websites make it easier to capture new fans, discover new music, and more. Many connect you with the right people and services to help you advance your career in the music industry… They serve a valuable role in assisting independent musicians with industries for promotion, sales, and engagement. But which sites are best? Here’s a list of my top 4 favourite music discovery websites: SubmitHub, Pitchfork, Bandcamp, SoundCloud, and ReverbNation
Marketing and promotional strategies are essential in increasing outreach and getting your music heard. An effective marketing campaign will help you increase exposure, establish credibility, and open new opportunities. There are several excellent ways to promote your music and reach new audiences. Do some research on public relations and marketing strategies for musicians. Here is a description of the five most effective strategies you can use:
The best way to build and maintain a large, successful music career is to surround yourself with people who are just as passionate about your music as you are. You may not believe it at first, but there are many pieces to the puzzle when it comes to building this foundation. There’s management (with representation), publicists, agents, and attorneys. Each of these groups has relationships with label A&R reps — meaning if you’ve already got someone representing you — then all these people have some sort of pull in the form of following-up phone calls, emails, and future discussions/parties that could help move your career forward.