Rules To Signing An Artist: A Music A&R’s Perspective.
In the music industry, signing an artist is a very important decision. You will be investing time and money into this person and their career. Therefore, either you are A&R,Label owner, producer or talent manager it is essential that you do your due diligence before signing that contract.
There’s a lot to consider when you’re signing an artist. Here are some of the most important factors to consider when deciding whether or not to sign an artist.
1. Know Their History
A&R is a crucial role in the music industry. It’s the job of an A&R person to find and sign new talent, as well as develop it for commercial success. But what makes an A&R person successful? What are the qualities of someone who excels in this role?
Here are some things you should keep in mind when hiring an A&R:
Know Their History
A good A&R will have a deep understanding of the artist’s history and how they’ve developed over time. That means knowing how they started out, why they decided to pursue music, and what happened in between.
If you’re looking at someone who has never signed an artist before, you want to make sure they have this kind of knowledge. It shows that they understand where artists come from and what drives them to create their art.
An artist who has been around for a while may not need as much coaching on their development process because they already know what works for them. But if you’re looking at someone who has never been signed before or doesn’t have much experience working with artists, it’s important to get them up-to-speed quickly so that they can help guide your new signing through their career path from day one.
2. Understand Their Strengths and Weaknesses
As an A&R executive, it’s your job to find and sign artists that will help your label grow. But before you sign someone, you need to know what you’re getting yourself into.
Know Their Strengths and Weaknesses
Do they have a unique sound? Do they have a big social media following? What makes them different from other artists?
Understand Their Goals as an Artist
What kind of artist do they want to be? Are they looking for commercial success or is their focus on artistic growth? What’s their ultimate goal in music?
Consider Their Album Sales History
You also need to consider how well albums have sold for other bands in your genre. This will tell you whether or not this particular band might be worth signing or not
3. Look at Their Fan Base (Or Lack Thereof)
An A&R’s job is to sign artists and help them develop into successful acts. But the A&R must also look at the entire picture of an artist’s career.
If you’re just starting out as an A&R, there are some important things to consider when signing an artist.
Look at Their Fan Base (Or Lack Thereof)
You’re going to need fans before anyone else will take you seriously. If you don’t have a built-in fan base, consider if they have a way of building one on their own. Some artists have huge social media followings, while others make music that appeals directly to listeners who might not be on social media at all. The more options an artist has for growing their fan base, the better their chances are in making it in the music industry.
How Talented Are They?
The best way to determine an artist’s talent level is by listening to their music or watching them perform live. However, if they’re still developing their craft, it can be difficult to tell how good they really are until they’ve had some time to improve their skills and build confidence on stage. In this case, ask yourself whether their songwriting abilities are strong enough for them
4. Make Sure They’re Ready
As an A&R, you’re going to be responsible for finding and signing new artists. But before you do that, there are a few things you need to consider.
Make Sure They’re Ready
The first thing you need to know is whether or not your artist is ready for the spotlight. Artists can be ready for fame at any age, but there are some things that will help them get there more quickly and easily than others. If your artist doesn’t have good vocals yet, you should probably wait until they do before trying to take them on tour or promote them in any way. If they don’t have enough experience performing in front of crowds or making music videos or photoshoots, then again this could be something you want to wait on before bringing them into the spotlight.
It also helps if your artist has a solid social media presence so that fans and potential fans can see what they have to offer before signing with your label. If they don’t have any kind of following already established online, then you’ll want to make sure they start working on this right away once they join your label so people will know who they are when their album comes out!
The next step is checking out
Do the artist and yourself a favor, look for longevity. Find an artist that you can help grow with your label. The primary way to do this is to provide a level of support that allows the artist to be full time as they develop their craft and find their voice. You need to make sure that you have invested correctly in that artist to be sustainable and profitable as they go through this process. This means don’t just sign a contract because you think it will sound good on your press release or CD case sleeve. It is called A&R (Artist & Repertoire) and you need to ensure you sign the right artist or talent.