A&R Blog

A&R and Music Licensing: How to Get Your Music in Film, TV, and Advertising Getting your music heard by a wider audience can be a challenge for emerging artists, but one avenue that can help is music licensing. Music licensing involves the use of music in film, TV, advertising, and other media, and can provide...

A&R and Music Streaming: The Impact of Digital Platforms The music industry has undergone significant changes in recent years with the rise of digital platforms and streaming services. A&R, or artists and repertoire, is the department within a music label that is responsible for scouting and signing new talent, as well as nurturing the careers...

The Importance of Diversity in A&R: Breaking Down Barriers in the Music Industry     The music industry has a long history of excluding diverse voices and perspectives, with many artists from underrepresented communities struggling to break into the mainstream. A&R, or artists and repertoire, is the department within a music label that is responsible...

step-by-step guide to help you brand yourself as an artist: As an artist, your brand is everything. It’s how you connect with your audience, how you stand out in a crowded market, and how you establish your unique identity as an artist. But building a brand can be overwhelming, especially if you’re just starting out...

How to start a music career in Nigeria In this guide, we’ll cover the basics of launching a music career in Nigeria. The Nigerian music industry is booming and it’s a great place to get started as an artist. Why Nigeria? How do I get started? Developing Your Music Skills Types of Music Popular in...

Music business opportunities in Nigeria Nigeria’s music industry is growing rapidly, with a diverse range of music genres and talents. This has created a lot of opportunities for entrepreneurs and investors looking to get involved in the business side of music in Nigeria. Here are some of the music business opportunities available in Nigeria: Music...

What is a Website? A website is an online presence of an individual or business that can be accessed through a web browser. It allows you to share information about yourself and your work with the world, as well as connect with people who may be interested in what you do. Benefits of Having a...

Music Marketing Strategy: 6 Effective Ways To Market Your Music Music Marketing Strategy: 6 Ways To Market Your Music To The World What Is Music Marketing? Music marketing is a way to promote your music. It’s not just about making music, it’s about getting people to listen to your music and buy it. The best way...

what is Artiste Branding? When it comes to being a successful music artiste, you need to have more than just talent. Just like any other industry, your brand is the most important aspect of your success. In this article, I’ll talk about what artiste branding is and why it’s so important for your career. Artiste...

7 Steps to achieving your Music Marketing Goals Introduction A strong marketing strategy can help you succeed as a musician. In this article, we’ll discuss seven steps to achieving your music marketing goals and show you how to put them all together into a cohesive plan that will take your career to the next level...