In this edition of The Book by A&R Duty, Zoric shares how faith, family, and fierce self-belief shaped his journey from Northern Nigeria to the soulful release of his debut EP — a raw, heartfelt testimony to purpose, pain, and perseverance. Zoric Is Here to Stay: From Humble Beginnings to
Joey Akan on The Book: Insights into Afrobeats, Resilience, and the Power of Storytelling We had an amazing chit-chat with Joey Akan on The Book! Joey Akan is a name that resonates deeply within the fabric of Africa’s music ecosystem. As a celebrated music journalist, cultural critic, and storyteller, Joey
Lammy A: Redefining Nigeria’s Creative Industry with Vision, Resilience, and Community Impact. Lammy A: Redefining Success in the Creative Economy In the vibrant tapestry of Nigeria’s creative landscape, few names shine as brightly as Lammy A. Known for her audacious storytelling, innovative strategies, and unyielding passion for the arts, Lammy
“Motolani Alake: From Critic to A&R Coordinator – Unveiling the 10 Commandments of Music Critique” Welcome to “The Book” interview series on A&R Duty, where we delve into the lives of the faces shaping the future of our Industry. This paper features Motolani Alake, former music critic who has carved
The 5 Importance of A&R in the Music Industry in 2024 The music industry has undergone significant transformations in recent years, and the role of Artists and Repertoire (A&R) representatives has become more crucial than ever. As we navigate the ever-changing landscape of 2024, here are five key reasons why
CandyTimi took the lead on the Funfillage Project (SOS Vol 1), assuming roles as both A&R and Executive Producer for a collaborative EP to highlight and introduce up-and-coming talents to a wider audience. In the dynamic landscape of the music industry, the emergence of new talents is crucial for its
The Art of Music Promotion: Unleashing Creative Campaign Ideas for A&R Teams Introduction Promoting music is a multifaceted endeavor that requires a strategic and creative approach. As an A&R professional, your role in developing unique and effective promotional campaigns is crucial for the success of your artists. In this blog
Mastering Music Production Techniques: A&R Professionals’ Secret Weapon Introduction As an A&R professional, having a solid understanding of music production techniques is essential in identifying potential hits, providing constructive feedback to artists, and ensuring the release of high-quality music. In this blog post, we will explore some of the fundamental
A&R Duty and Hit Sound Set the Stage Ablaze, Smashing Guinness World Record in a Melodious Marathon of 75 Hours Changing the trajectory of Afrobeat and shaking the global music space with a world record In an electrifying display of passion, stamina, and unyielding creativity, A&R Duty in collaboration with
CODEST BOI TAKING US ON A NEW MELODIOUS JOURNEY OF GROWTH AND REFLECTION THROUGH HIS UPCOMING PROJECT Codest Boi stands out as a beacon of creativity and resilience in the vibrant landscape of Nigeria’s ever-evolving music scene. The Lagos-based artist has recently dropped his first offering of the year 2023,
